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FCF Schmidt Public Relations Announces New Partner; Former Employee Kate Shields Re-Joins Thriving Plymouth Meeting Firm.

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 Schmidt Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , one of the top 15 PR agencies in the tri-state area There are a number of places in the United States known as tri-state areas where three states or holdings meet at one point (a tripoint), or in proximity to each other. The two most well-known are for the New York and Chicago metropolitan areas. , today announced that former employee Kate Shields has re-joined the agency as Vice President and Partner.

Shields, who worked at the agency as an account manager from 1998-2000, joins FCF Schmidt from ARAMARK Corporation, where she spearheaded public relations efforts for the company's Sports & Entertainment division. Previously, Shields served as brand communications manager for Campbell Soup Company Campbell Soup Company (NYSE: CPB) (also known as Campbell's) is a well-known American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey. , where she led national consumer public relations programs for the organization's soup, sauce and beverage brands, such as Chunky soup, Pace salsa and V8 beverages.

As Vice President of FCF Schmidt PR, Shields will provide strategic planning input and account supervision for all clients, while focusing on the agency's new business development initiatives.

"We continue to make a steadfast commitment to our clients that an agency principal will work daily on every account," said Maribeth Roman Schmidt, President, FCF Schmidt PR. "With the terrific growth we've enjoyed in the last few years, we needed to bring in another partner to uphold that promise. I couldn't be happier that Kate was ready to tap into her entrepreneurial spirit when we needed a passionate, driven and strategic thinker to join our team."

Shields, 30, is a graduate of the University of Scranton The University of Scranton is a private, co-educational Jesuit university, located in Scranton, Pennsylvania, in the northeast region of the state. The school was founded in 1888 by Most Rev. William O'Hara, the first Bishop of Scranton, as St. Thomas College.  and earned her master's degree from the S.I. Newhouse School of Public Communications at Syracuse University. She currently serves on the boards of the Mount Saint Joseph Academy Mount Saint Joseph Academy may refer to:
  • Mount Saint Joseph Academy (Boston, Massachusetts), in Boston, Massachusetts
  • Mount Saint Joseph Academy (Buffalo, New York), in Buffalo, New York
 Alumnae Association and the La Salle University Communication Department, where she is an adjunct faculty member. A native of the Roxborough section of Philadelphia, Shields currently resides in Manayunk.

FCF Schmidt Public Relations and its sister company, Fleming & Van Metre Advertising, are headquartered in the Plymouth Meeting Executive Campus, Plymouth Meeting, PA. With combined annual billings of $25 million, the agencies represent regional and national accounts including: BASF BASF Bar Association of San Francisco (since 1872; San Francisco, California)
BASF Badische Anilin und Soda Fabrik (German chemical products company)
BASF Builders Association of South Florida
; Bright-Star Lighting Products; Marriott International, Inc.; Montgomery Hospital Medical Center; Philadelphia Gear Corporation; Professional Pest Management Alliance; and Unique Industries. FCF Schmidt PR has earned more than 40 awards from the Philadelphia Chapter of the Public Relations Society of America The Public Relations Society of America (PRSA), based in New York City, is the world's largest organization for public relations professionals. The organization has more than 30,000 professional and student members, and is organized into 112 chapters nationwide.  for its work on behalf of dozens of clients, including the 2004 Best in Show award, and was ranked #14 in Philadelphia Business Journal's 2004/5 Best Places to Work Survey.
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Publication:Business Wire
Date:Jun 7, 2005
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