FATHEAD(R) Launches Earnhardt Product Line.

Earnhardt-Related Wall Graphics Set for Release

LIVONIA, Mich. -- The Earnhardts, one of auto racing's most famous father-son combinations, can now be taken home or to the office. Fathead([R]), which produces life-size, colorful, vinyl wall graphics, has added Dale Earnhardt and Dale Earnhardt Jr. to its NASCAR product line as part of its agreement with Dale Earnhardt, Inc.

The Earnhardts, who are only the third father-son combination to win the Daytona 500, will make their debut as Fatheads as part of the 2007 NASCAR product line. Dale Sr. and Dale Jr. are also the only father-son combination to be awarded the distinction of NASCAR's Most Popular Driver. Fans of the Earnhardts will be able show their passion for either Dale Sr. or Dale Jr. or both with wall graphics of their cars and official team logos. Official team logos are new additions to the Fathead product line this year.

Dale Earnhardt will be part of Fathead's legend series while Dale Earnhardt Jr. will be one of five active NASCAR drivers produced by Fathead. Earnhardt fans can "park" one of their famous cars at home or in the office by choosing from Dale Sr.'s black #3 GM Goodwrench Chevrolet Monte Carlo or Dale Jr.'s 2007 #8 Budweiser Chevrolet Monte Carlo SS. Fans can also show team pride by choosing from Earnhardt Sr.'s #3 or Earnhardt Jr.'s #8.

Fathead cars are about 3 feet high and 7.5 feet wide. Official team numbers are 3 to 4 feet high and 3 to 4 feet wide. All of the NASCAR Fatheads come with team-related peel-and-stick elements.

"Earnhardt fans have made both Dale Sr. and Dale Jr. two of our most requested images," said Brock Weatherup, Chief Executive Officer, Fathead, LLC. "Both Dale Sr. and Dale Jr. have some of the most passionate and loyal fans in all of sports. Now these great fans will be able to display their passion in their rec rooms, offices, child's bedroom, or give it as a gift to another Earnhardt fan. We are very excited to launch these products. The addition of Dale Earnhardt, Inc. will only enhance our NASCAR product line."

Fatheads are printed on thick, high-grade vinyl with a low-tack adhesive that sticks to almost any wall. They won't damage walls. Fathead player graphics are approximately 6 feet tall by 3 feet wide. These big, bold, colorful graphics have a 3-D look and appear as if the image is jumping off the wall. Football helmets are approximately 4 feet tall by 4 feet wide while team and college logos are approximately 3 to 4 feet tall and 3 to 4 feet wide

Earnhardt Fatheads are now available for preorder on the company's Web site, www.fathead.com, or by calling 1-877-FATHEAD. A high-resolution image of the product can be provided upon request.

About FATHEAD: Fathead, LLC brings fans closer to the action with life-size, colorful, vinyl wall images of popular sports and entertainment stars. A Fathead([R]) is a life-size 3-D looking vinyl wall graphic of NFL, NBA, MLB, NHL, and Star Wars stars in an action pose, a favorite NFL or college football team helmet, NFL, NBA, MLB, NHL, or college team logo, or a NASCAR driver's race car. These precision die-cut, high-grade vinyl wall graphics feature high-resolution images and have low-tack adhesive backing that hold them securely to the wall, yet allows for repositioning with no loss of adhesion or damage to the wall. Fathead players are approximately 6 feet tall by 3 feet wide, helmets are approximately 4 feet tall by 4 feet wide and race cars are about 3 feet high by 7.5 feet wide. Fathead LLC is headquartered in Livonia, Mich. The company maintains licensing agreements with NFL and PLAYERS INC., Collegiate Licensing Company, Licensing Resource Group, Inc., MLB and MLBPA, NASCAR, NBA Entertainment, NHL and NHLPA, Dallas Cowboys Cheerleaders, and Lucasfilm, Ltd. More information is available at www.fathead.com.