FASTSIGNS Asks, What is a Full Color Picture Worth?; More than a Thousand Words.

CAROLLTON, Texas -- If a picture is worth a thousand words, what is a full color picture worth? Even more, according to a research study on the power of full color graphics used in signs and graphics.

"Using full color graphics on a sign creates the highest awareness of all sign categories, according to a 3M(TM) marketing study on visual merchandising," said Gary Salomon, chief executive officer of FASTSIGNS International, Inc., a sign and graphics franchisor.

When full color is combined with the use of a photograph in advertising, the impact is even more powerful, according to Salomon, whose company has more than 400 U.S. locations and nearly 500 worldwide.

"Using a photograph in advertising creates a 300 percent greater recall among viewers than an ad without photos," he said, citing research on color done by a Direct Marketing Association study.

With the development of new digital printers over the last few years, sign centers can apply full color graphics and photographs to virtually any kind of sign project, from banners and trade show exhibits to vehicle graphics and point-of-purchase signage, said Salomon.

"Digital printers available today allow sign centers to produce full color graphics that offer photographic quality, high resolution and durability, for signs that can be used inside or outside," he said.

These new digital printers have made the use of full color graphics affordable for even small businesses, according to Salomon.

Other indicators of the power of full color graphics when used in sign projects include:

--A sign that is easily visible and readable greatly enhances the chance that a consumer will make an impulse stop at a business location, according to The Signage Sourcebook, a compilation of sign industry research published by the U.S. Small Business Administration.

--A sign with optimum visibility and readability becomes one of the most important ingredients of an advertising campaign, says The Signage Sourcebook.

"There's no question about the power of full color, but it needs to be used appropriately and attractively in a sign project," said Salomon. "Businesses that want full color signs and graphics should talk to a sign professional about the best way to apply full color to their specific project."

About FASTSIGNS(R)

FASTSIGNS International, Inc. is the worldwide franchisor of FASTSIGNS(R) sign and graphics centers; the nearly 500 FASTSIGNS(R) centers offer a full range of custom sign and graphic products, including wide-format full color graphics, banners, window and vehicle graphics, floor graphics, safety and identification signage, point-of-purchase signs, trade show displays and exterior signage. For more information, visit www.fastsigns.com or call 800 827-7446.

Photos available for this release:

The vehicle graphic, banner and site sign shown in this photo are several examples of how businesses can use full color graphics from FASTSIGNS to attract customer attention.

To view photos, go to www.enewsrelease.com/pressroom and enter Release ID: 82283

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