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FARMER JACK/A&P'S JEWISH CALENDAR 5754 MAKES DATE WITH TRADITION; JEWISH CALENDAR EDUCATES LOCAL CHILDREN ABOUT JEWISH HERITAGE

 DETROIT, Aug. 24 /PRNewswire/ -- To commemorate the Jewish New Year 5754, which begins with Rosh Hashanah, Sept. 15, 1993, Farmer Jack/A&P Supermarkets has created "Jewish Calendar 5754" to help shoppers mark all of the year's important holidays and to highlight the traditional Jewish customs and celebrations associated with these festive times.
 "Rosh Hashanah is fast approaching, and Farmer Jack/A&P Supermarkets would like to join in the Jewish community's celebration of the New Year by wishing everyone, Shanah tovah tikatevu v'taychataymu (May you be written and sealed for a good year), with a unique, colorful keepsake that can be enjoyed in your home the whole year through -- the Farmer Jack/A&P Jewish Calendar 5754," said Farmer Jack/A&P Supermarkets director of Advertising, Paul Coleman.
 Farmer Jack/A&P will distribute 30,000 free copies of the Farmer Jack/A&P Jewish Calendar 5754 throughout the community. The Jewish News will feature Farmer Jack/A&P Jewish Calendar 5754 supplements in its Friday, Aug. 27 issue. Shoppers can also pick up a free copy of Jewish Calendar 5754 at select Farmer Jack/A&P Supermarket locations throughout Metropolitan Detroit.
 Jewish holidays are a time for family moments -- gathering to share in high spirits, celebration, and of course plenty of food. In an effort to help with the holiday festivities, Farmer Jack/A&P created Jewish Calendar 5754, filled with over $11 worth of money-saving Farmer Jack/A&P coupons for all your holiday favorites. In addition to Farmer Jack/A&P's dollar-stretching values on the most popular name brands families use every day, Farmer Jack/A&P also carries a full line of Kosher meats and foods, including strictly Kosher items for Passover.
 The full-color, 16-page, Farmer Jack/A&P Jewish Calendar 5754 is a traditional Jewish lunar calendar which contains an insightful look at the rich meaning and symbolism behind Jewish customs and traditions associated with each of the months and seasons. Every month of the calendar highlights a different holiday or topic, complete with recipes for traditional Jewish holiday dishes and candle lighting times for Shabbat and holidays.
 A special "Kids Corner" section of Jewish Calendar 5754 outlines fun, inexpensive activities which educate young children about Jewish holiday tradition in easy to understand terms, and provides them with hands-on opportunities to actively participate in family and community holiday observances and celebrations.
 The fun, how-to activities of "Kids Corner" teach children: how to observe the phases of the moon beginning with the new moon on Rosh Chodesh, for a better understanding of the Jewish lunar calendar; how to plant seeds to celebrate the coming of spring in Israel during Tu b'Shevat, the New Year of the Trees; how to make their own mishloach mannot packages for friends, in celebration of Jewish survival on Purim; how to make a Tzedakah Box and share it with those less fortunate; how to make and decorate a challah cover for Shabbat; and how to learn more about the history and meaning behind their Hebrew names.
 "Farmer Jack/A&P developed 'Kids Corner' because we wanted to make Jewish Calendar 5754 something the entire family can share and enjoy together. The simple 'Kids Corner' activities not only keep children occupied, but are a fun way for kids to really feel a part of the family's holiday activities, rather than just being observers, said Coleman.
 -0- 8/24/93
 /CONTACT: Paul Coleman, director of Advertising of Farmer Jack/A&P Supermarkets, Inc., 313-270-1140; or Angela Butterfield of Mars Advertising, 800-521-9317, for Farmer Jack/A&P Supermarkets, Inc./


CO: Farmer Jack/A&P Supermarkets, Inc. ST: Michigan IN: REA SU:

KE -- DE013 -- 5437 08/24/93 12:15 EDT
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Date:Aug 24, 1993
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