FARGO announces tabloid-size color printer with Adobe PostScript Level 2 technology.MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Nov. 14, 1994--Adobe Systems Inc. today announced that FARGO Electronics Inc. has introduced the Pictura 310 Color Printer A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer. , a dual-function dye-sublimation and wax thermal transfer See thermal wax transfer printer. color printer with Adobe PostScript Level 2 software. The new color printer, available for the Macintosh or Windows platform, prints full-bleed tabloid-size pages. The Pictura 310 with Adobe PostScript software is expected to be available in December. Those who work with color face the challenge of getting predictable and consistent results. FARGO provides true Adobe PostScript software, an essential element for high-quality color printing “colour separation” redirects here. For other uses, see colour-separation overlay. Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). , by incorporating Adobe's Configurable PostScript Interpreter (CPSI CPSI Computer Programs & Systems, Inc. (Mobile, Alabama) CPSI Creative Problem Solving Institute CPSI Certified Playground Safety Inspector CPSI cells per square inch CPSI Configurable PostScript Interpreter ) Level 2 software. CPSI is a host-based PostScript interpreter that rasterizes PostScript code. This function is typically done in a raster image processor See RIP. Remember... try the acronym first! (application, printer) Raster Image Processor - (RIP) A device (usually hardware but can be software) that takes a Page Description Language description of a page and converts it into a bitmap for printing. or RIP that is embedded in an output device such as a printer. With CPSI, end users gain the benefits of Adobe PostScript Level 2 software, which include consistent and predictable color with more control from the application, better printer memory-management to handle complex imaging, and data compression data compression Process of reducing the amount of data needed for storage or transmission of a given piece of information (text, graphics, video, sound, etc.), typically by use of encoding techniques. techniques that can substantially reduce data transfer times from a host computer to the printer. Adobe PostScript software also offers additional benefits such as flexibility, high-quality printing and compatibility. For example, end users can print a variety of documents that contain any combination of text, graphics, and images for true WYSIWYG (What You See Is What You Get) Pronounced "wiz-ee-wig." It refers to displaying text and graphics on screen the same as they will print on paper or display on a Web page. (what-you-see-is-what-you-get) performance. It gives access to industry-standard Type 1 fonts The most widely used type of PostScript font. In Windows, each font is composed of a .PFB and .PFM file, which are stored in the \PSFONTS and \PSFONTS\PFM folders. Sometimes, \PSFONTS is in the \WINDOWS folder (\WINDOWS\PSFONTS). for high-quality printing. Adobe PostScript software also provides cross-platform compatibility with a large variety of computer hardware systems and software applications. "The Pictura 310 with Adobe PostScript software is a great combination of high-quality color printing at an affordable price," said Steve MacDonald Steve Macdonald is a filk musician (singer/songwriter) from Michigan, who also appears at Renaissance Faires as "Gallamor the Bard". He served for several years as the Pegasus Award Evangelista, and was responsible for many changes in the award process that led to much greater , senior vice president and general manager of Adobe's Systems Products Division. "This is a printer for creative professionals who need an affordable large format color printer and the quality and performance of Adobe PostScript software." The Pictura 310 is a 300x300 dots-per-inch resolution printer that prints full-bleeds for a range of paper sizes, and accommodates media up to 12x20 inches. It also prints on other media such as 8.5 x 11 inches on plain laser paper, transparency film, dye-sublimation media and even T-shirt transfer paper. The new printer includes a NuBus interface board for the Macintosh version and a Centronics-type parallel interface for the Windows version. Suggested retail price for the Pictura 310 is $4,995. Optional Adobe PostScript software is available for $799. The new color printer is available through FARGO's worldwide network of authorized resellers. Interested customers should contact FARGO at 800/327-4622. Headquartered in Eden Prairie Eden Prairie A city of eastern Minnesota, a residential suburb of Minneapolis. Population: 57,300. , Minn., FARGO Electronics is a leading developer and manufacturer of wax thermal transfer and dye-sublimation color page printers. FARGO does business in more than 80 countries and maintains one of the largest reseller networks in the color printer business today. Adobe Systems Adobe Systems Incorporated (pronounced a-DOE-bee IPA: /əˈdoʊbiː/) (NASDAQ: ADBE) (LSE: ABS) is an American computer software company headquartered in San Jose, California, USA. Inc. is headquartered in Mountain View. Adobe develops, markets and supports computer software products and technologies that enable users to create, display, print and communicate electronic documents. The company licenses its technology to major computer and publishing suppliers, and markets a line of software application products for authoring visually rich documents. Adobe recently completed a merger with Aldus Corp. and Adobe's 1993 revenue on a combined basis was approximately $520 million. -0- NOTE TO EDITORS: Adobe and PostScript are trademarks of Adobe Systems Inc. or its subsidiaries and may be registered in certain jurisdictions. Pictura 310 is a trademark and FARGO is a registered trademark of FARGO Electronics Inc. NuBus is a trademark and Macintosh is a registered trademark of Apple Computer Inc. Windows is a trademark of Microsoft Corp. CONTACT: Adobe Systems Inc., Mountain View
Micael Wong, 415/962-2197
Parallax Technology Group
Patrick Fitzgerald, 312/645-4835
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