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FAO SCHWARZ CELEBRATES HOLIDAY SEASON WITH EXCITING GIFTS AND MAGICAL STORES

 NEW YORK, Nov. 20 ~PRNewswire~ -- FAO Schwarz welcomes the holiday season in festive style as the nation's busiest toy retailer prepares to greet thousands of shoppers in 26 stores throughout the nation. Filled with unique, one-of-a-kind gift items and exciting, interactive displays, FAO Schwarz captures the essence of magical holiday fantasy.
 There is always something new at FAO Schwarz and this holiday season is no exception. Giant dinosaur legs lead customers into Bookmonster, the newly expanded book department that features a large selection of timeless classics and newer children's titles. The Barbie Doll makes history with the opening of the first-ever Barbie Boutique. Located in Madison Avenue, this exciting new store will fascinate both young and old Barbie collectors. It includes a huge assortment of Barbie products including a three-foot Barbie doll, jewelry, cosmetics, apparel, backpacks and Barbie cars.
 Showcasing toys and gift items from around the world, FAO is committed to searching out special products at great values. Hundreds of great items at FAO Schwarz have price tags of $25 and under. In addition to traditional best-sellers such as Legos, Erector Sets, Raggedy Ann and Andy, hot new items for 1992 include:
 -- Madison Avenue Barbie, a limited edition designed exclusively to commemorate the new Barbie Boutique in New York's flagship store;
 -- FAO's Art Studio featuring 24 markers, pencils, water-soluble crayons, watercolors, sharpener, eraser and paintbrush;
 -- a giant, stuffed frog named Pistachio;
 -- Fragrances Game where an excellent sense of smell (and a good memory) make this luxurious game board hours of fun;
 -- My Bank Teller, a unique toy savings bank with clock, calendar, calculator and security card, lets kids create savings accounts, make withdrawals and check their money;
 -- Madame Alexander's Beddy Bye Brooke with Sister Brenda is ready for a sleep-over in her red velour robe, scalloped nightie with FAO trim, and miniature FAO Clocktower ornament.
 FAO Schwarz strives for the ultimate in customer service. Whether visitors take advantage of the Personal Shopping program, Shop-By-Phone service, or purchase items in-store, complimentary gift wrap is always available. FAO ships anywhere in the world, can overnight timely gift orders, and extends a "no questions asked" returned policy to each and every patron.
 FAO Schwarz, the nation's premier toy retailer, provides unique and trendsetting merchandise to toy enthusiasts from around the world. The company operates four flagship stores in New York, San Francisco, Boston and Chicago, and 22 branches across the country.
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 ~NOTE TO EDITORS: A press walk through from 9 a.m. to 10 a.m. before the store opens can be arranged on Nov. 27, the day after Thanksgiving. Call contact below.~
 ~CONTACT: Phil Fried of The Dilenschneider Group, 212-922-0900, for FAO Schwarz~


CO: FAO Schwarz ST: New York IN: REA SU:

AH-TS -- NY029 -- 3390 11~20~92 12:57 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 20, 1992
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