FALL'S PURPLE LIPSTICKS BRING GRAPE EXPECTATIONS.

Just when you got used to the mod no-lipstick look of the summer, it's time to change.

For fall, cosmetic companies are telling us to go back to dark lips. Not classic red, mind you, but purple.

It's no surprise, when you start looking at all the purple clothes coming in for fall, but purple takes an attitude change. For years, we've been told frosted blue eye shadow was only for bad girls, and ditto with the heavily frosted nail polish.

Now, everybody from Revlon's Virtual Violet collection, to Givenchy's Prunelle collection, is adding purple to its lipstick, eye shadow and even blusher. Although there are a lot of gold and bronze tones in makeup, too, purple just looks newer, ever since makeup artist Linda Cantello put purple mouths on models at Donna Karan's fall fashion show.

More details?

According to Chanel cosmetic spokeswoman Rosemarie Caccuri, the fall face is dewy and natural instead of matte, with warmed-up cheeks and intense eyes. Vamp (fake) lashes are out, but you'll still want your eyes dark and smoky with plenty of eyeliner and maybe a burgundy mascara instead of basic black.

Brows are still arched, lips are still full, and nails are still on the short side, painted in purples and golds with a metallic undertone.

That burnished metal influence in clothes, shoes and purses is also big in makeup, and numerous companies are digging for gold. For instance, Senna Cosmetics, located in Encino, Woodland Hills and Beverly Hills, now make a Status gold metallic eye liner to be used at the base of the lashes of the lower lid to add dimension and offset the dark purple eye shadow, while OPI cosmetics in North Hollywood has launched several metallic nail polish shades for fall, including the brownish-gold-colored Grand Teton Topaz, a red-gold Cheyenne Pepper and Gold Digger's Delight, which looks inspired by the '60s film ``Goldfinger.''

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2 Photos

Photo: (1) Actress Halle Berry is a Revlon spokeswoman f or the new Virtual Violet collection available in drug stores beginning this month.

(2) Purple is the latest shade for fall, and to kick off its new Virtual Violet collection, Revlon has given Cindy Crawford lavender lips.