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FACT Corporation's Flagship Customer, Western Bagel Baking Corporation, Expands Distribution of Alternative Bagel(TM) to Wal-Mart Superstores.


NEPTUNE Neptune, in Roman religion and mythology
Neptune, in Roman religion and mythology, god of water. He was presumably an indigenous god of fertility, but in later times he was identified with the Greek Poseidon, god of the sea.
, N.J. -- FACT Corporation (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:FCTOA), an emerging nutrition solutions company, today announced that its long-time customer, Western Bagel Baking Corporation, of Van Nuys, California, has successfully expanded its distribution of the Alternative Bagel[TM] to include Wal-Mart Supercenters in three divisions, including California and several other western states.

The Alternative Bagel[TM], created by Western Bagel utilizing one of FACT's proprietary mixes, is a fat-free and sugar-free product that also contains increased fiber for diet-conscious consumers. The bagel comes in five varieties, three of which are currently available in Wal-Mart: Sweet Wheat, Roasted Onion and Cinnamon cinnamon, name for trees and shrubs of the genus Cinnamomum of the family Lauraceae (laurel family). Cinnamon spice comes chiefly from the Sri Lankan cinnamon (C. zeylanicum), now cultivated in several tropical regions.  Spice.

"We are thrilled to see Western Bagel gaining new exposure for their Alternative Bagel[TM] products," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Jacqueline Danforth. "Wal-Mart is a perfect outlet for more consumers to gain access to Western Bagel's superb line of bagels."

Ms. Corie Ustin, director of marketing for Western Bagel, added that the Alternative Bagel[TM] has been featured successfully for the past six weeks in approximately 200 Wal-Mart stores in California, Arizona, Nevada, Oregon, Washington, Idaho, and Montana. The bagels are available in the refrigerated re·frig·er·ate  
tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates
1. To cool or chill (a substance).

2. To preserve (food) by chilling.
 dairy section next to the cream cheese.

Ms. Danforth added, "The Alternative Bagel[TM] sales have steadily increased over the past several years. Not only are the bagels available at Western Bagel's 13 company-owned retail locations in southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, , but Western Bagel continues to market the Alternative Bagel[TM] through other prominent retailers, including Albertsons, Publix, Gelsons, Food4Less and Ralph's, while at the same time pursuing a very successful Internet sales campaign Noun 1. sales campaign - an advertising campaign intended to promote sales
ad blitz, ad campaign, advertising campaign - an organized program of advertisements

sales campaign ncampaña de venta 
. With the introduction of this product to approximately 200 Wal-Mart Supercenters, both Western Bagel and FACT Corporation expect to see continuing sales increases."

About FACT Corporation

FACT Corporation develops, licenses and markets proprietary nutrition solutions to commercial customers through its wholly-owned subsidiary, Food & Culinary cu·li·nar·y  
adj.
Of or relating to a kitchen or to cookery.



[Latin culn
 Technology Group Inc. ("FACT Group"). FACT Group serves commercial bakery operators that manufacture and distribute functional baked goods (such as muffins, bagels, cookies and brownies) designed for a rapidly-growing consumer marketplace focused on quality, taste and nutrition. These products are marketed via both conventional and alternative distribution channels, including branded and private-label retail opportunities, as well as foodservice and specialty markets.

For more information about FACT and its products, industry trends and functional foods, please visit www.factfoods.com.
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2006
Words:377
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