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F1 STAR BACKS RURAL DRIVING TV CAMPAIGN; Ad role for Coulthard.

Byline: Katrine Bussey reporters@dailyrecord.co.uk

DAVID Coulthard David Marshall Coulthard, often called DC, born March 27, 1971 in Twynholm, Kirkcudbrightshire, is a Scottish Formula One racing driver. He is a successful driver in the current era of the sport with 13 grand prix victories.  made his name by driving fast - but now the former Formula One star is urging motorists to slow down on country roads.

The 41-year-old is the face of an advertising campaign that aims to cut the number of fatal crashes in rural areas.

It is thought to be the first time a former F1 driver has fronted a road safety advert on national TV.

Coulthard, from Twynholm in Kirkcudbrightshire, said he is backing the campaign by the Scottish Government The Scottish Government (SG) (Scottish Gaelic: Riaghaltas na h-Alba) is the executive arm of government of Scotland. It was established in 1999 as the Scottish Executive  and Road Safety Scotland because he did much of his early driving on rural roads.

He said countryside driving "comes with its own unique set of challenges", adding: "It takes more than simply being aware of the basic Highway Code.

"Increased concentration and greater care is needed to adapt to the muddy tracks and changeable conditions, which make country roads particularly tricky."

In the TV advert, Coulthard demonstrates how even the best drivers adjust their speed on country roads.

The campaign, which will run throughout this month, will also include radio, online and cinema adverts.

Transport Minister Keith Brown Keith Brown can refer to: People
  • Keith Brown (author)
  • Keith Brown (hockey player)
  • Keith Brown (Chicago Bulls' Vice President)
  • Keith Brown (politician), Scottish politician
  • Keith Bradley Brown, engineer and physicist
 said: "We know that male drivers make up three-quarters of those killed on our roads and 70 per cent of fatal accidents happen on country roads.

"I hope that David Coulthard, a Formula One legend, can help convince them to change their dangerous driving habits."

The latest figures show 186 people died and 12,577 were injured on roads in Scotland in 2011.

LEGEND J Coulthard

CAPTION(S):

LEGEND J Coulthard

COUNTRY ROADS 3 David Coulthard points out dangers such as muddy tracks in the television ad

PICTURE: TRANSPORT SCOTLAND Transport Scotland was created on January 1, 2006 as the national transport agency of Scotland. It is an Executive Agency of the Scottish Government's Enterprise, Transport and Lifelong Learning Department and accountable to Scottish Ministers.  
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Title Annotation:Sport
Publication:Daily Record (Glasgow, Scotland)
Date:Mar 4, 2013
Words:277
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