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Eyecity.com Launches Eye Care Supersite.

Business & Medical/Health Editors

PLAINVIEW, N.Y.--(BUSINESS WIRE)--April 28, 2000

New Consumer Site Will Be Valuable Resource For Enhancing

Company's Business to Business to Consumer (B2B2C) Programs For

Ophthalmologists, Optometrists, and Opticians

Eyecity.com, Inc. (OTC BB: ICTY), announced today the launch of their Eye Care Supersite at www.eyecity.com to provide consumers an extensive selection of eyewear and optical related products at suggested retail prices.

Eyecity.com Eye Care Supersite offers the broadest selection of sunglasses and frames, contact lenses, prescription eyewear, reading glasses, specialty eyewear for sports and outdoor activities, and children's eyewear available online. It will enable consumers to fulfill their optical buying needs online, while offering ease of navigation in a simulated in store shopping experience. The Supersite has Eye Care and Pharmacy Sections to help patients and consumers select contact lenses, get answers to common eye care questions, and find information on filling prescriptions online.

Eyecity.com will also use the Supersite to test and refine online eye care product marketing concepts for customers of its planned Business to Business to Consumer (B2B2C) initiative for Ophthalmologists, Optometrists, and Opticians (the 3-Os).

Eyecity.com previously announced plans to build on its Internet expertise to become the first Optical Service Provider (OSP) providing a suite of Internet services for 3-Os desiring to take advantage of business opportunities on the Internet. Eyecity.com's OSP programs will provide the software, implementation, integration, Web hosting, maintenance, support and business partnerships to enable the more than 100,000 Ophthalmologists, Optometrists and Opticians to conduct Business-to-Business (B2B) e-commerce, plus Business-to-Business-to-Consumer (B2B2C) e-commerce, trade exchanges, order management, practice management, auctions, job search and other business processes online.

The product, shopping experience and performance data gathered on Eyecity.com's Supersite will help enable Eyecity.com to provide field-tested programs and refinements through its OSP, B2B and B2B2C programs for 3-O's and eyecare manufacturers so they can better market their own Web sites. All of these Eyecity.com programs are designed to lessen the burden on the 3-O's and their staffs.

"By operating our own online consumer eye care site, Eyecity.com will be able to create and test innovative concepts and incorporate the results into a win-win strategy for the 3- Os when we offer them a customized e-commerce solution, " said Mark Levin, President and CEO."

By providing a combination of innovative technology, a broad selection of name brands, informative content and excellent customer service, Eyecity.com plans to be the first Web site truly dedicated to members of the optical community. Eyecity.com will provide a doctor locator button on eyecity.com and will recommend participating 3-Os when they set up B2B2C sites in our network.

Eye care represents one of the largest health care service and product markets in the U.S. According to industry sources, over 161 million people in the U.S. require vision correction. Spending for health care costs associated with eye and vision conditions is approximately $38.4 billion annually, while annual spending on retail optical products is an additional $15.8 billion, representing a total market of approximately $55 billion.

About Eyecity.com:

PaineWebber Includes Eyecity,com, Inc. In eHealth Commerce Health Care Equity Market Overview since January, 2000.

Eyecity.com is engaged in the online marketing, distribution and retail sale over the Internet of a broad range of eyewear products and optical accessories, including brand name sunglasses, contact lenses, binoculars, prescription eyewear, telescopes, sports and lifestyle eyewear, and hunting glasses. Eyecity.com operates a number of optical Web sites including Peepers.com, Eyeglassplace.com, Sunglasssite.com, Opticalsite.com, and Binoculars.com. The Company has a license agreement with Yahoo! Inc. to market a Yahoo!(R)-branded eyewear product collection. Eyecity.com is headquartered in Plainview, New York. For more information, please visit us on the Web at www.eyecity.com.

This press release contains certain forward looking statements which may involve known and unknown material risks, uncertainties and other factors not under the Company's control including, without limitation, its ability to operate as a going concern, the need for additional financing, the impact of competition, the management of growth, compliance with applicable regulatory requirements, the Company's ability to implement its long term business plan for acquiring complementary businesses and the Company's ability to enter into agreements with marketing or distribution partners, which may cause actual results, performance and achievements of the Company to be materially different from the Company's expectations.
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Publication:Business Wire
Date:Apr 28, 2000
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