Eyeblaster Launches eb.in-games 2.0 as Developers See Dramatic Increases in Game Revenue.iWin Among The First to Leverage Enhancements Such as Full Screen Video and Integrated Images Initial Campaigns Show Strong Preliminary Results NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Eyeblaster, the global leader in integrated digital marketing services and technology, today announced the launch of eb.in-games 2.0, an enhanced in-game advertising In-game advertising (IGA) refers to the use of computer and video games as a medium in which to deliver advertising. 2005 spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1. solution that provides unique, high-impact branding opportunities for advertisers. Building upon the success of the streaming video A one-way video transmission over a data network. It is widely used on the Web as well as company networks to play video clips and video broadcasts. Computers in home networks stream video to digital media hubs connected to a home theater. in-game ad model launched in 2006 with RealNetworks on RealArcade and GameHouse.com, eb.in-games 2.0 provides advertisers full-screen video capabilities to deliver a strong visual impact. Other unique branding opportunities include integrated in-game images such as logos and brands within the game environment and in-game reminders which remain within the game after the video ad is played to completion. Preliminary results from campaigns served to games enabled with eb.in-games 2.0 demonstrate strong results for advertisers: * 9 percent of video ads served went, on user initiation, to full screen mode * Nearly 60 percent of ads initiated to full-screen mode A programming capability that allows data to be displayed in any row, column or pixel location on screen. Contrast with teletype mode. remained in full screen to the completion of the video ad. Leading game developer iWin is one of several casual game companies that have signed on to use the enhanced capabilities of eb.in-games 2.0. "The initial results of the in-games model is compelling for advertisers who want to reach a highly engaged audience," said CJ Wolf, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , iWin. "From experience, we know casual games hold an unprecedented opportunity for advertisers to make a lasting and influential brand impression. eb.in-games enables the choice and flexibility needed to customize brand messages for maximum impact." Two iWin games were previously integrated with eb.in-games, Jewel Quest Jewel Quest is a puzzle game created and published by iWin. First for PC, and later it has been redeveloped for the Xbox 360's Xbox Live Arcade. iWin also released sequel to this game, Jewel Quest 2. and Mah Jong mah jong or mah-jongg Noun a game of Chinese origin, played using tiles bearing various designs, in which the players try to obtain a winning combination of tiles [Chinese, literally: sparrows] Quest, both released on RealNetworks' RealArcade and GameHouse.com. The success of the in-game ad model for these signature iWin titles has spurred the company to enable additional games with eb.in-games 2.0 technology. These game titles include Family Feud This article is about the American game show. For other versions, see Family Feud around the world. For rivalries between families, see Feud. Family Feud , Sproink and Trivial Pursuit Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge, and popular culture questions. The game was made in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, of Welland, Ontario, a photo , which will be released on iWin.com. Since Jewel Quest and Mah Jong Quest have been integrated with eb.in-games capabilities, iWin saw an increase of 185 percent in revenues per game download in the first month. These revenue returns are expected to increase due to the "unlimited play" characteristic of the model. In general, casual in-game ads have been shown to increase revenues per game download by 100 to 500 percent. "eb.in-games 2.0 is a win-win for both advertisers and game developers," said Gal Trifon, President & CEO, Eyeblaster. "Having seen strong results on the efficacy and desirability of the in-game ad model, the enhancements to this platform will deliver even more value-add to marketers who want to create a strong brand impression as well as game developers looking to increase overall game revenues." The enhancements of eb.in-games 2.0 provide more flexibility and choice in ad formats for both advertisers and game developers. For example, an advertiser may be able to place a logo on the back of playing cards playing cards, parts of a set or deck, used in playing various games of chance or skill. The origin of playing cards is unknown, and almost as many theories exist as there are historians of the subject. , within the background of the game and on other elements within the environment, depending on the specific game. Game developers may embed a call-to-action to buy the game - thereby giving the user an option to disable ads - and serving as an additional opportunity to convert purchases. eb.in-games 2.0 also features standard integration with major wrappers including Macrovision's ActiveMARK, DigitalRiver's Armadillo armadillo (är'mədĭl`ō), New World armored mammal of the order Edentata, a group that also includes the sloth and the anteater, characterized by peglike teeth without roots or enamel. software and Softwrap, simplifying the process for developers to integrate the advertising platform. About Eyeblaster Eyeblaster is the global leader in integrated digital marketing services and technology. Its powerful, yet easy to use suite of products allows the creation, delivery and management of interactive communications that deliver meaningful results. Eyeblaster has been offering digital innovations since 1999. The company has headquarters in New York, and offices in Amsterdam, Barcelona, Beijing, Chicago, Guangzhou, Hamburg, Houston, Kuala Lumpur, Milan, London, Los Angeles, Paris, San Francisco, Sao Paolo, Sydney, Taipei and Tokyo with research & development facilities in Israel. For more information, please visit www.eyeblaster.com. About iWin, Inc. Founded in 2001, iWin is a leading developer and publisher of online casual games for the mass market. The company offers free games, premium download games and skill-based games through its web sites www.iwin.com and www.playsite.com. iWin also distributes its games through several leading web properties including Yahoo, Real Networks, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , Shockwave and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. . In 2004, iWin's top game, Jewel Quest[TM], was declared a Finalist for the 2004 Billboard Digital Entertainment Awards as 'Downloadable Game of the Year'. iWin's offices are located in San Francisco. |
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