Eyeblaster Announces New Corporate Initiatives to Deliver Unified Digital Marketing Solutions across the Globe.

NEW YORK -- AdVision(TM) Will Expand Rich Media Capabilities and Enable Agencies and Advertisers to Manage All Aspects of Interactive Campaigns within One Simple Interface

Eyeblaster, for years the leader in rich media advertising technology worldwide, today announced a significant transformation in digital advertising through a series of initiatives that will deliver unified marketing solutions for interactive agencies and publishers. Key within these initiatives is Eyeblaster's new digital ad server, called AdVision(TM), which will create, deliver, and manage all interactive communications through one online administrative platform.

With AdVision(TM), advertisers and their agencies will be able to see far beyond the single or even multi-channel digital marketing campaigns - with increased efficiencies, cross-channel reports and reduced overheads all empowering digital marketers and planners to take digital marketing to the next level.

Eyeblaster's global presence (with 15 offices in 11 countries) will enable agencies to better manage worldwide campaigns across all digital channels. The company has been introducing AdVision and its corporate initiatives to select clients, with such visits ongoing throughout the summer. Eyeblaster will officially launch its initiatives throughout the fall of 2005 with the enhanced rich media platform available in September, and AdVision in October.

Other initiatives include extending the company's rich media technology into the gaming and mobile markets, providing special interfaces and tools for marketers to reach the growing digital population, and an enhancement to Eyeblaster's powerful rich media platform that will deliver new ad formats and features to help make the management of rich media ads easier than ever.

About AdVision

AdVision will provide advanced technology on a completely hosted basis for the design and execution of digital campaigns. It will be the only ad serving platform designed specifically for the generation of campaigns and creative units that provides direct access to publishers, creatives, and media buyers - thereby reducing errors and providing greater acceptance of campaigns, as well as greater ease of consolidating and generating reports. Process efficiencies built into AdVision will provide multiple advantages to manage all elements of the digital environment, including:

--Easy implementation tools for media professionals - with interfaces for research and analytics built in - singular or integrated ad campaign reports will enable planners and advertisers to make better conclusions about their advertising;

--Acceptance of all ad formats including rich media, standard banners and text links;

--Generation of ad creative units, from standard banners and in-banner rich media, which presently comprise more than half of Eyeblaster's business, to the most elaborate Flash animations - with video opportunities available in every unit;

--Intuitive interfaces for gaming and mobile creative platforms; and

--Monitoring, optimization, and tracking of campaigns of every sort, with an open API for ease of use across multiple publisher and vendor platforms.

"Digital advertising is growing up and reaching out, so the AdVision platform will enable agency professionals to better serve their clients from the development of the creative brief to reporting on results, with newly designed tools to plan, create, serve, measure, and optimize interactive campaigns," said Gal Trifon, Eyeblaster's President and CEO. "Rather than providing a bolt-on to legacy technology that was designed to support old-generation formats, as many other systems have attempted, AdVision is new generation technology that reflects the growth of rich media in the increasingly disparate marketing mix. We think that it's only logical that the next platform be built from the best rich media technology. We're also very confident that any advertising professional that works with AdVision won't settle for anything less."

"Our research has indicated that agencies and advertisers are tired of moving from platform to platform as they manage their digital campaigns," said Doug McFarland, Eyeblaster's General Manager, North America. "As the digital marketplace becomes increasingly fragmented, we see a great deal of value in the provision of one simple and intuitive platform for all elements, from planning and buying to trafficking, tracking, optimizing and billing."

"Our global footprint will provide a great advantage to agencies using AdVision," said Yoav Arnstein, Eyeblaster's General Manager for International Operations. "With the increasing number of campaigns being purchased on a global basis, the opportunity to manage these campaigns within one simple interface is a tremendous value-add for agencies."

Gaming and Mobile Initiatives

Eyeblaster's initiatives for gaming and mobile leverage its rich media technology leadership for marketers looking to expand into other digital channels. The company is currently working with top marketers to deploy online video ads on gaming sites - as well as multi-channel video - and is laying a strong foundation to extend its opportunities into the mobile space.

Rich media began as a novelty more than six years ago, but is now a mainstay for online advertising. Increasingly, leading brand marketers and direct response advertisers utilize rich media to promote their messages. Eyeblaster has been at the forefront of rich media's growth as the company that created the most widely accepted rich media platform across more interactive agencies than any other. Eyeblaster created the first rich media units to gain acceptance among the three major portals (AOL, MSN and Yahoo!). The company's experience driving technology development for both agencies in creating campaigns and consumers in terms of viewing campaigns is second to none.

"Eyeblaster's foot print with thousands of agencies, publishers and creative shops help us combine market needs into one solid package," said Mr. Trifon. "These relationships confirm the confidence we have in these initiatives, directed toward delivering truly unified digital marketing solutions."

About Eyeblaster

Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful web dashboard. The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a 'middleman vendor' anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles, Chicago, San Francisco, Detroit, London, Barcelona, Hamburg, Tokyo, Sao Paolo and Sydney, with product development facilities in Israel. Learn more at www.eyeblaster.com.