Eyeblaster Advertising Campaign Manager's (ACM) Instant Global Impact; Domestic and International Partners Utilizing Just-Launched ACM for Multiple Interactive Campaigns.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Please replace the release with the following corrected version due to multiple revisions. E[acute accent acute accent n. A mark (´) indicating: a. that a vowel is close or tense, as é in French été. b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek. c. ]The corrected release reads: E[acute accent]EYEBLASTER ADVERTISING CAMPAIGN MANAGER'S (ACM (Association for Computing Machinery, New York, www.acm.org) A membership organization founded in 1947 dedicated to advancing the arts and sciences of information processing. In addition to awards and publications, ACM also maintains special interest groups (SIGs) in the computer field. ) INSTANT GLOBAL IMPACT; DOMESTIC AND INTERNATIONAL PARTNERS UTILIZING JUST-LAUNCHED ACM FOR MULTIPLE INTERACTIVE CAMPAIGNS E[acute accent]Eyeblaster, the leader in rich media advertising technology worldwide, today announced that Advertising Campaign Manager (ACM), the single-source ad server designed to manage interactive communications across all networked digital channels, has enjoyed an enormously favorable fa·vor·a·ble adj. 1. Advantageous; helpful: favorable winds. 2. Encouraging; propitious: a favorable diagnosis. 3. debut, with agencies and advertisers the world over already proclaiming its dramatic benefits. E[acute accent]Eyeblaster introduced ACM (under the beta name AdVision) to select clients throughout the summer and officially launched on October 1, 2005. Today, the company's partners that are using ACM described their ability to create, deliver and manage all aspects of their digital campaigns through one robust platform. E[acute accent]"ACM is quickly becoming our resource for ad serving," said Rick Rogers, President of Gary Group Interactive. "It allows us to easily combine all our campaigns into one solution, alleviating the disparate processes involved in managing rich media and standard banner executions. With ACM we now have one technology, one plan/one source for tracking, reporting and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. ." E[acute accent]"Anyone who has to design, create, manage, and then report on campaigns regularly knows that Eyeblaster is on to something big here," said Derek Bonney, Senior Vice President of ImagineThat, an agency based outside of Chicago. "Good business is about solving problems and ACM is seeking to provide an intuitive, single source solution that will allow agency's to create and manage campaigns across the spectrum of digital media." E[acute accent]ACM is an all encompassing ad server that is designed specifically for the generation of campaigns and creative units from rich media to standard banners and more. It provides direct access for agency professionals, advertisers and publishers to communicate and manage campaigns in one easy to use platform that integrates all ad formats and interactive features and reporting. ACM provides easy ad creation tools, with video opportunities in every unit, along with monitoring, optimization and tracking of campaigns of every sort, with an open API Open API (often referred to as OpenAPI) is a word used to describe sets of technologies that enable websites to interact with each other by using SOAP, Javascript any other web technology. for ease of use across multiple publisher and vendor platforms. And Eyeblaster's global footprint (15 offices in 11 countries) ensures easy management and support for the broadest worldwide campaigns to the smallest local campaigns. E[acute accent]"Once a novelty, rich media is the mainstay for interactive communications, and ACM is built on Eyeblaster's core rich media strengths," said Gal Trifon, Eyeblaster's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "The cutting-edge technology of ACM reflects the growth of rich media in an increasingly competitive marketing mix." E[acute accent]ACM offers the only enterprise-level ad serving solution designed to handle the largest volumes of interactive ad units while also serving lighter standard banner and text ads. ACM also provides global access to advanced technology on a completely hosted basis for the design and execution of digital campaigns. It's the only ad serving platform designed specifically for the generation of campaigns and creative units that grant direct access to advertisers and their agencies - thereby reducing errors and providing greater acceptance of campaigns, as well as greater ease of consolidating and generating reports. E[acute accent]"The ACM platform provides the best of both worlds for us at Tribal DDB Tribal DDB is a worldwide network of interactive agencies, established in 2000, when the advertising giant DDB integrated all its interactive-web properties under the Tribal brand. : Campaign implementation efficiency and cutting edge rich media capabilities," said Shane Crombie, Media Strategy Director, Tribal DDB, Australia. "With ACM we can plan, serve, optimize, track and report on standard and rich media across online and other digital channels in one interface. The ACM trafficking process is the quickest we have seen and will provide us with a competitive advantage by being able to launch campaigns in considerably less time." E[acute accent]Callgen UK, Europe's leading pay-per-call company, is among the first Eyeblaster partners to use ACM, serving Pay-Per-Call ads across its network of 4000 websites, including search engines like MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). and Yahoo. Cost-Per-Call is gathering pace quickly in Europe, with publisher networks, agencies and advertisers catching up to the US market. E[acute accent]Marcus Jefferson, Online Account Manager of media agency Ptarmigan ptarmigan (tär`məgən): see grouse. ptarmigan Any of three or four species of grouse (genus Lagopus) of cold regions. Ptarmigan plumage changes from white in winter to gray or brown, with barring, in spring and summer. , said, "As digital spend begins to mature, Ptarmigan Media Ltd is looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a one-stop digital marketing solution. We are impressed with the ACM's combination of best-in-class standard and rich media capabilities, as well as its ability to simplify large scale campaign management and optimization." E[acute accent]"We have found ACM quick and easy to use and are very impressed with it," said Duncan Arthur, Head of Interactive for Initiative in Australia. "It appears to offer a very robust ad serving solution for both standard and rich media campaigns and we are excited at the prospect of delivery across multiple digital platforms." E[acute accent]As the global provider of unified digital marketing solutions, Eyeblaster is continuously adding enhancements to ACM in order to increase efficiencies for ease of use and to deliver additional opportunities for agencies to manage their digital campaigns. E[acute accent]About Eyeblaster E[acute accent]Eyeblaster is the global leader in rich media ad technology and a worldwide provider of unified digital marketing solutions. Eyeblaster provides interactive agencies, advertisers and publishers the first single solution to create, deliver and manage all forms of digital advertising through one powerful web dashboard (1) See Mac Dashboard. (2) A software-based control panel for one or more applications, network devices or industrial machines. Dashboards display simulated gauges and dials that look somewhat like an automobile dashboard. . The Eyeblaster platform enables clients to deliver communications across multiple digital channels with 100% user control and no reliance on a 'middleman vendor' anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Detroit, London, Barcelona, Hamburg Hamburg, city, Germany Hamburg (häm`b rkh), officially Freie und Hansestadt Hamburg (Free and Hanseatic City of Hamburg), city (1994 pop. , Tokyo, Sao Paolo and Sydney, with product development facilities in Israel. Learn more at www.eyeblaster.com.
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