Eye Care International Declares Reverse Stock Split.

Business Editors

TAMPA, Fla.--(BUSINESS WIRE)--June 20, 2003

Eye Care International, Inc., a Delaware corporation (OTC BB:EYCI), announced today that its shareholders and Board of Directors have approved a reverse stock split (the "Reverse Split") whereby its shares of Class A and Class B common stock held by each holder of record have been automatically combined according to class at the rate of one-for-five effective as of June 19, 2003 (the "Effective Time"). All fractional shares owned by each holder of record will be aggregated and to the extent after aggregating all fractional shares any registered holder is entitled to a fraction of a share, such registered holder shall be entitled to receive one whole share in respect of such fraction of a share.

Following the Reverse Split, there will be 2,442,722 shares of Class A common stock, outstanding and 255,540 shares of Class B common stock outstanding. Each holder of record of a certificate that represented shares of Class A common stock or Class B common stock, as the case may be, immediately prior to the Effective Time, shall receive, upon surrender of such certificate, a new certificate representing the number of shares of Class A common stock or Class B common stock, as the case may be, immediately after the Reverse Split.

The Company owns and operates the nations largest discount vision plan with approximately 14,000 locations nationwide. It is the only national discount vision plan with Ophthalmologists who discount all of their services, including cosmetic surgery such as LASIK and CO2 laser skin resurfacing surgeries. In addition to being sold at retail, the Company has contracted with a number of other healthcare plans, as well as insurance carriers, so that the Company's plan is seamlessly incorporated as a primary vision plan or as a supplement to an existing vision plan. ECI's members and their families enjoy savings of between 20% and 60% on all eyewear and eye care needs.

The statements in this release that are forward looking statements are based on current expectations and are not strictly historical statements, which may differ materially from actual results. Not strictly historical statements include, without limitation, those regarding management's plans, objectives and strategy for future operations, product plans and performance, management's assessment of market factors and future financial performance. Among factors that could cause actual results to differ materially are changes in business conditions, changes in the health care industry and the general economy, competition, risks associated with the company's operating history and continued development of the discount vision plan.