ExxonMobil to Launch New Convenience Store Offering.Business Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com IRVING Irving, city (1990 pop. 155,037), Dallas co., N Tex., a suburb of Dallas; inc. as a city 1952. Building supplies, chemicals, electronic equipment, and airplane parts are manufactured in Irving. , Texas--(BUSINESS WIRE)--Aug. 16, 2000 In a move that combines the marketing strengths of Exxon and Mobil in the convenience store arena, ExxonMobil Exxon Mobil Corporation or ExxonMobil (NYSE: XOM), a multi-national American corporation and a direct descendant of John D. Rockefeller's Standard Oil company[2] announced today the launch of a state-of-the-art convenience store available to both Exxon and Mobil-branded service stations. The new convenience store will be called On The Run(R) and will combine the best practices of Exxon's precedent-setting Tigermarket(SM) program and Mobil's award-winning Adj. 1. award-winning - having received awards; "this award-winning bridge spans a distance of five miles" On The Run program. The new On The Run is designed to meet rising consumer expectations for fast, friendly service and fresh quality products. "Our new convenience store is clearly an outgrowth of the synergies the ExxonMobil merger brings and will help us sustain our leadership in the highly competitive global motor fuels retailing market," said Hal Cramer Cramer in English, a surname, is commonly pronounced ['kɹeɪ.mə(ɹ)], and is from the German surname Krämer which also means "Kleinhändler"[1] , president of ExxonMobil Fuels Marketing Company. "The On The Run program will set new standards of excellence for customer service, quality offerings and convenience, while combining the best of the Exxon and Mobil brands." In developing the On The Run concept, Cramer said ExxonMobil brought in experts from around the globe to examine everything from the products offered to the layout and materials used in store construction. "This value engineering effort resulted in a facility that provides a high-quality convenience store for our customers while reducing our typical operating and construction costs to a level approaching the lowest life cycle cost in the industry." The Exxon and Mobil On The Run stores will be as large as 4,000 square feet and offer a wide variety of products, including an On The Run Cafe. "Our decision to introduce our own food service for the On The Run Cafe was motivated mo·ti·vate tr.v. mo·ti·vat·ed, mo·ti·vat·ing, mo·ti·vates To provide with an incentive; move to action; impel. mo by our commitment to deliver consistently high quality, fresh foods to customers," noted Cramer. "The level of quality control this gives to us was a key factor in choosing a proprietary food service for On The Run Cafe." The new proprietary food service will include such full and self-service offerings as sandwiches, hamburgers, hot dogs, fried chicken Fried chicken is chicken which is dipped in a breading mixture and then deep fried, pan fried or pressure fried. The breading seals in the juices but also absorbs the fat of the fryer, which is sometimes seen as unhealthy. , breakfast sandwiches A breakfast sandwich is a sandwich served at breakfast. Breakfast sandwiches typically are made using breakfast meats, breads, eggs and cheese. These sandwiches were typically regional specialties until fast food restaurants began serving breakfast. and fresh produce. To ensure flawless execution of the On The Run service proposition, On The Run personnel will undergo an in-depth training program that covers all aspects of customer service, including specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. training in food preparation and handling. Each On The Run location will feature ample parking, a wide variety of quality products and state-of-the-art technology to speed customers on their way. The first of the new On The Run stores will debut at Exxon-branded service stations in Charlotte, N.C., in December and the concept will be rolled out rapidly. Ultimately, the On The Run concept will be expanded throughout the U.S. and around the world. In addition to locations owned and operated by ExxonMobil, the On The Run concept will be made available to selected dealer and distributor locations as part of the On The Run franchise system. This franchise system provides a turn-key convenience store operation that includes store layout, category management, and local advertising. "This offer further strengthens the value our franchisees are able to deliver to the public," Cramer said. The On The Run concept is the latest in a series of moves by ExxonMobil to provide leading-edge customer service that includes bringing the innovative Speedpass(TM) payment technology inside Mobil convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , expanding Speedpass to its Exxon-branded service stations and convenience stores and offering cross-acceptance of Mobil and Exxon credit cards. For additional information about ExxonMobil, visit the company's Web site at www.exxon.mobil.com. (For convenience, the term "ExxonMobil" is sometimes used in this release as an abbreviated reference to the Exxon Mobil Corporation Exxon Mobil Corporation U.S.-based oil and gas company formed in 1999 through the merger of Exxon Corp. and Mobil Corp. It has investments and operations in petroleum and natural gas, coal, nuclear fuels, chemicals, and ores. and/or one or more of its affiliates.) Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.081600/bb8 |
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