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Many mainline mainline Drug slang verb To inject a drug  churches see multimillion-dollar advertising campaigns as the latest evangelistic tool, but none hit the news like the "God is Still Speaking" campaign from the United Church of Christ--in part because major TV networks classified the ads as "advocacy" spots and rejected them. The first series, aired on cable networks, showed gruff gruff  
adj. gruff·er, gruff·est
1. Brusque or stern in manner or appearance: a gruff reply.

2. Hoarse; harsh: a gruff voice.
 bouncers turning away select worshippers at the church door--including racial minorities and gay and lesbian couples followed by the text "Jesus didn't turn people away. Neither do we." The newest ads, to be launched in March, promise to be as quirky quirk  
n.
1. A peculiarity of behavior; an idiosyncrasy: "Every man had his own quirks and twists" Harriet Beecher Stowe.

2.
 and cutting-edge as the previous ones.

"These commercials are like modern parables," campaign coordinator Ron Buford told Sojourners. "When people see these ads, they get it." In fact, the ads won the Association of National Advertisers The Association of National Advertisers is a representative body for the marketing community in the United States of America. ANA’s membership includes 400 companies with 9,000 brands that collectively spend over one hundred billion dollars in marketing communications and  annual award for multicultural mul·ti·cul·tur·al  
adj.
1. Of, relating to, or including several cultures.

2. Of or relating to a social or educational theory that encourages interest in many cultures within a society rather than in only a mainstream culture.
 excellence. Buford is confident that future ads will build on this response, saying, "They will be funny, hard-hitting, and they will make the point."
COPYRIGHT 2006 Sojourners
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Sojourners
Article Type:Brief Article
Geographic Code:1USA
Date:Jan 1, 2006
Words:158
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