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Extra Life Prevents "Refrigerator Horror Show;" Safe, Simple Product Extends Produce Storage Life; Available at HEB Stores.



ENGLEWOOD, Colo.--(BUSINESS WIRE)--Aug. 13, 1997--We all know the disappointment, and yes, sometimes even the horror.

Looking forward to a healthy, crispy salad, you open the vegetable crisper crisp·er  
n.
One that crisps, especially a compartment in a refrigerator used for storing vegetables and keeping them fresh.
 in the fridge to discover that the fresh lettuce and tomatoes purchased only days before now resemble the cast of a '50s science fiction thriller.

Across the country, this amounts to some big money and an incredible waste of food. A report released this month by the United States Department of Agriculture United States Department of Agriculture (USDA),
n.pr established in 1862, USDA is responsible for the safety of meat, poultry, and egg products. It conducts ongoing research in areas from human nutrition to new crop technologies and also helps ensure open
 (USDA USDA,
n.pr See United States Department of Agriculture.
) says that Americans throw out more than 27 billion pounds of fruits and vegetables annually.

But, a unique, inexpensive little device can be dropped in your crisper drawer and add extra life to fruits and vegetables. In fact, this patented device is appropriately called "EXTRA LIFE." It's now available in the produce sections of HEB HEB Hebrew
HEB Hurst-Euless-Bedford (Texas)
HEB Hot Electron Bolometer
HEB Hindu Endowments Board (Singapore)
HEB Here Everything's Better
HEB High-Energy Beam
HEB High Energy Biscuit
 supermarkets.

EXTRA LIFE is marketed by Dennis Green, Ltd., an innovative Englewood, Colorado company that designs useful items for the home. With a retail price of $3.99, Extra Life lasts three months and can save the average family an estimated $200 to $300 per year. And, with the new consumer interest in very high-priced organic produce, the savings could be much higher.

It sounds too good to be true, but EXTRA LIFE is based on sound food science. Mary Lou Green explains: "Not many people know that when fruits and vegetables ripen rip·en  
tr. & intr.v. rip·ened, rip·en·ing, rip·ens
To make or become ripe or riper; mature. See Synonyms at mature.



rip
, they naturally release ethylene gas, a plant hormone that regulates ripening ripening

said of meat. See curing.
. In the crisper drawer, the gas builds up and actually accelerates ripening."

EXTRA LIFE is a small green plastic disc containing an active ingredient that neutralizes ethylene gas. Less ethylene gas means less spoilage spoilage

decomposition; said of meat, milk, animal feeds especially ensilage.
 and fewer uneaten fruits and vegetables thrown away.

"The USDA recommends the active ingredient in EXTRA LIFE to counteract the negative effects of ethylene gas on produce; that's why it's been used in commercial food transportation and storage for years," says Green.

One EXTRA LIFE disc lasts three months. And, it's safe. EXTRA LIFE is non-toxic, gives off no harmful odors or vapors -- there simply isn't a safer, easier, more economical way to extend the life of valuable produce.

EXTRA LIFE saves consumers time and hassle as well. Because produce lasts longer, you can buy greater quantities of fruits and vegetables, meaning fewer trips to the store. But the biggest savings comes from the vast quantities of produce that can now be used to prepare healthy meals instead of being thrown away.

Besides, horror shows belong on late-night TV, not in your refrigerator.

CONTACT: Freeman Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  Group, Golden, Colo.

David Scott, 303/232-3870
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 13, 1997
Words:429
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