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Extra Gold found in 7-ounce packages.

The Coors Brewing Co. has has introduced Coors Extra Gold in 7-oz. bottles, "for those who like there brew ice-cold from first sip to last," a brewery spokesperson reported.

"Studies show that 7-oz. longnecks appeal to a variety of beer drinkers, including older, more moderate drinkers and female and ethnic buyers," said Gary Skovsted, Extra Gold brand director.

The new miniature longnecks will be found in most eastern states, the Southwest and Midwest and the District of Columbia in September.
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Title Annotation:Adolph Coors Co.'s bottles
Publication:Modern Brewery Age
Date:Aug 3, 1992
Words:80
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