Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes.Extending the Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers' Homes. By Kenneth Karel Boyer, Markham T. Frohlich and G. Tomas M. Hult. Amacom, 252 pages. $34.95 Webvan, the failed Web grocery firm, is often trotted out as a prime example of an Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the strategy that wasn't thought through well enough. But Tesco, the British grocery chain, and Albertson's have had success online providing locally packaged, home-delivered goods. A key differentiator, suggests Extending the Supply Chain, is in strategy and execution. [ILLUSTRATION OMITTED] Authors Boyer and Hult, professors at Michigan State, and Frohlich, a professor at Boston University Boston University, at Boston, Mass.; coeducational; founded 1839, chartered 1869, first baccalaureate granted 1871. It is composed of 16 schools and colleges. , delve into successful Internet retailing and fulfillment ful·fill also ful·fil tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils 1. To bring into actuality; effect: fulfilled their promises. 2. and draw universal lessons about the applicable models and the keys to success. Among the profiled companies: Lowes Foods Lowes Foods is a grocery store chain based in Winston-Salem, NC. Lowes Foods started in Wilkesboro, North Carolina with a single store that opened in 1954. Expansion in Wilkesboro and the mountain regions of NC shortly followed. , Best Buy, Amazon, Dell Inc., FreshDirect and Office Depot Office Depot (NYSE: ODP) is one of the world's leading suppliers of office products and services. The Company's selection of brand name office supplies includes business machines, computers, computer software and office furniture, while its business services encompass copying, . This is a focused, well-written book that offers compelling ideas about how to make it in online retailing. |
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