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Exstream Software Partners with SQLink Group in Israel.


LEXINGTON, Ky. -- www.exstream.com--Exstream Software, Inc. announced today a co-marketing partnership agreement with SQLink Group, a leading provider of software and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 in Israel. Under the terms of the agreement, SQLink will offer Exstream's Dialogue and AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol.  Studio software suites in Israel as part of its solution set for managing today's complex customer communications challenges. Exstream chose SQLink because of its expertise and proven success in providing products and services that streamline and optimize optimize - optimisation  document workflow The automatic routing of documents to the users responsible for working on them. Workflow is concerned with providing the information required to support each step of the business cycle.  in the banking, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, insurance and other key markets in Israel. SQLink Group expects to benefit by offering Exstream's market-leading software for design through delivery of fully personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 documents of all types. SQLink identified Dialogue as the premier software solution for effectively satisfying this requirement.

"In Israel, companies are technologically savvy and demand the best," said Elad Daniel, vice president of business development for SQLink. "Our core strengths as a company include the ability to create a total enterprise solution for a company's documents. However, we identified a missing link to this process when it came to offering a total solution for delivering consistent, relevant and higher quality customer communications across the enterprise. Exstream's Dialogue enterprise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solution easily integrates into an existing enterprise environment and allows customers to build and deploy all types of customized customer communications applications. It answered our need perfectly."

Dialogue provides companies with an infrastructure for building and deploying all of their personalized batch, real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example.  and web-based customer communications. Dialogue was designed to integrate seamlessly into existing enterprise environments to produce any communication--from simple correspondence to complex statements--for delivery through the preferred channels, substantially reducing production costs and increasing time to market.

"Through this agreement, we join SQLink in its commitment to offer companies in Israel solutions that are easy to use, quick to implement and provide the best in personalized document creation," said Steve Whitman, general manager of international sales and operations, Exstream Software. "Similar to that of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Israel is a mature market and a local presence is required for us to be successful in this arena. SQLink has an impressive history offering solutions to vertical markets that are compatible with Exstream's products. We look forward to a mutually beneficial Adj. 1. mutually beneficial - mutually dependent
interdependent, mutualist

dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture"
 partnership. "

About SQLink Group

SQLink Group is one of Israel's leading IT providers. Established in 1994, SQLink evolved to a group of companies that provides superlative software products and projects and consultancy services that streamline and implement workflow procedures to maximize productivity and achieve optimal efficiency in the document process. SQLink Group is comprised of four subsidiaries, all providing extensive IT services under one roof. The company's current status shows a growth of an outstanding rate. At present, the group employs over 350 employees.

For more information, visit www.sqlink.com

About Exstream Software

Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , utilities and other industries benefit from as much as 60 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 20, 2005
Words:564
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