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Exstream Software Partners with Blue Turtle Technologies in South Africa.


LEXINGTON Lexington.

1 City (1990 pop. 225,366), seat of Fayette co., N central Ky., in the heart of the bluegrass region; inc. 1832, made coextensive with Fayette co. 1974.
, Ky. -- Exstream Software, Inc. (www.exstream.com) announced today an agreement with Blue Turtle Technologies of South Africa South Africa, Afrikaans Suid-Afrika, officially Republic of South Africa, republic (2005 est. pop. 44,344,000), 471,442 sq mi (1,221,037 sq km), S Africa.  giving Blue Turtle distribution rights to the company's products in South Africa. Under the terms of the agreement, Blue Turtle will offer Dialogue, WebVerse(R), AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol.  Studio, and future Exstream products as part of its solution set for managing the challenges of today's IT infrastructures. Exstream chose Blue Turtle because of their expertise in document output and management, and their proven success in the banking, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
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, insurance and other key markets in South Africa. Blue Turtle expects to benefit by offering best-in-class document creation and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  software and integration services to their customers.

The agreement opens new opportunities for Blue Turtle to offer fully variable customized document solutions in response to market demand from customers in South Africa. Blue Turtle identified Dialogue as the premier software solution for effectively satisfying this requirement. Dialogue makes it possible for companies to create and deliver any kind of personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 communication from high-volume complex statements, to on demand direct marketing and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 and correspondence generated interactively over the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Its ease of use and robust features significantly shorten (audio, compression) Shorten - A form of lossless audio compression.  application development time so companies immediately benefit from up to 50 percent faster time to market, up to 80 percent reduced costs and improved customer retention.

"Exstream's Dialogue is a software architecture which allows many people to work on the same application at once, all working independently of each other. Using an intuitive graphical interface See GUI. , designers and business users can develop personalized documents and web applications, create business rules and define production characteristics," says Martyn Healy, director of Blue Turtle Technologies. "Leading international companies across a range of key markets are successfully using Dialogue to create all their personalized customer communications. We will collaborate closely with our customers in implementing Dialogue to architect solutions that are uniquely tailored to their specific industry needs."

"Through this agreement, we join Blue Turtle Technologies in its commitment to offer customers in South Africa solutions that are easy to use, quick to implement and provide the best in personalized document creation," said Steve Whitman, general manager of international sales and operations, Exstream Software. "Exstream's products expand Blue Turtle's excellent integration capabilities and we are confident this agreement will benefit its customers in many ways."

About Blue Turtle Technologies

Blue Turtle Technologies provides solutions for optimizing, enhancing and leveraging existing IT investment, and supporting the cost effective delivery of new technologies initiatives. With experience from mainframe to desktop, Blue Turtle delivers solutions for the effective management of IT infrastructures employing innovative software products, backed by 'best-practice' implementation services. Blue Turtle's strategy leverages 'best-in-class' software products brought together from leading international and South African software providers to deliver compelling and cost effective technology management solutions to customers. For more information visit www.blueturtle.co.za.

About Exstream Software

Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , utilities and other industries benefit from as much as 60 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 17, 2004
Words:578
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