Exstream Software Named to Software Magazine's 23rd Annual Software 500; Software Magazine Ranks Exstream as One of the World's Largest and Fastest Growing Software Companies.

LEXINGTON, Ky. -- Exstream Software (www.exstream.com) today announced its inclusion in the Software 500, Software Magazine's list of the world's foremost software and services providers, published as an online catalog on www.softwaremag.com. Exstream ranked 285 and is the 10th fastest growing company between USD 30 and USD 100 million in revenue according to Software Magazine's data.

The Software 500 is a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing. The list includes both private and public companies; 28% of this year's Software 500 companies are private. The ranking is based on total worldwide software and service revenue for 2004. This includes revenues from software licenses, maintenance and support, training and software-related services and consulting.

"The overall health of the software and services industries has improved, with revenue for the 2005 Software 500 at $383.3 billion worldwide for 2004, an increase of 16.5% over the previous year. The industry continues to be dynamic, with nearly 100 new companies on the 2005 Software 500 list," says John P. Desmond, editor of Software Magazine and Softwaremag.com. "Employee head count was up 13.7% and was strongest in the segments of collaboration/project management, system integration services and IT consulting, and the supply chain/manufacturing software segment. Our aim is to help CIO's, senior IT managers and IT staff research their partner options and that is a valuable service."

Since its inception in 1998, Exstream has built its reputation as the leader in enterprise personalization software, a single infrastructure for enterprises to design, develop and manage fully personalized customer communications of all types for delivery through multiple print and electronic channels. Exstream's history is distinguished by significant accomplishments that include "leap frog" technology, aggressive global expansion, and year over year average revenue growth exceeding 60 percent since Dialogue was launched in 2000. The company's dramatic growth signifies the increasing need for enterprises to deploy a single platform for producing all of their fully personalized customer communications--from complex statements to direct marketing, on demand fulfillment and interactive correspondence over the web.

Exstream provides direct sales, services and support to Fortune 1000 companies around the world from its offices in the USA, United Kingdom, France, Germany, Czech Republic, Norway and Australia. Partners covering other parts of the world include KEL in Japan, AMT in China, Blue Turtle in South Africa, and Digipro in Mexico. Companies on Exstream's impressive client list include: AT&T, American Express, Baltimore Gas & Electric, CIGNA, HSBC, JPMorgan Chase, AFLAC, Commonwealth Bank of Australia, Fidelity Investments, Merrill Lynch, Federated Department Stores and many others in the financial services, banking, insurance, service provider, telecommunications, utilities, retail and other industries. Using Dialogue, enterprises benefit by getting personalized customer communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

"We are very proud to be named to Software Magazine's Software 500. We continue to attribute our fast growth to superior product offerings coupled with an unwavering dedication to customer care that has become our company-wide culture," said Davis Marksbury, president and CEO of Exstream. "We thank Software Magazine for this recognition."

About King Content Co. and Software 500 Marketing Perspectives Conference & Expo

King Content Co., owner of Software Magazine, this year is launching the Software 500 Marketing Perspectives Conference & Expo, being held Oct. 11-12, 2005 at the Hyatt Regency Cambridge in Cambridge, Mass. The SMP event will bring together high technology product managers, marketing and public relations professionals for a two-day conference program.

Increase your personal success and make peer-to-peer personal connections with in-depth technical discussions by attending the event. For more information and to register, go to www.smpevent.com

About Software Magazine, The IT Software Journal, and Softwaremag.com

Software Magazine, The IT Software Journal, has been a brand name in the high tech industry for over 20 years. Softwaremag.com, its Web counterpart, is the online catalog to enterprise software and the home of the Software 500 ranking of the world's largest software and services companies, now in its 23rd year. Software Magazine and Softwaremag.com are owned and operated by King Content Co.

About Exstream Software

Headquartered in Lexington, Kentucky, USA, Exstream Software provides a single platform for businesses around the world to create and manage higher quality, fully personalized customer communications of all types for delivery through batch, real-time and interactive channels. Companies in the financial services, insurance, service provider, telecommunications, utilities and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or [e-mail].

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