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Exstream Software Introduces New Company Logo.


LEXINGTON, Ky. -- Exstream's Innovative, Collaborative Culture and Global Success are Reflected in New Design

www.exstream.com--Exstream Software, Inc. announced today it has unveiled a new logo that reflects the company's position as a global leader in enterprise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  solutions. The new logo effectively communicates Exstream's swift evolution as a company that continually expands its product lines and evolves to meet changing enterprise technology needs.

The logo is a stylized styl·ize  
tr.v. styl·ized, styl·iz·ing, styl·iz·es
1. To restrict or make conform to a particular style.

2. To represent conventionally; conventionalize.
 "e" that represents a continuous and efficient exchange and flow of information between an enterprise and its customers. The dark and light images are comparable to a mirror image, symbolizing sym·bol·ize  
v. sym·bol·ized, sym·bol·iz·ing, sym·bol·iz·es

v.tr.
1. To serve as a symbol of:
 how Exstream's solutions seamlessly fit into a company's existing environment to provide a comprehensive platform for enhancing the quality and consistency of its customer communications.

"The new logo represents an exciting time for our company," said Davis Marksbury, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Exstream Software. "We have just celebrated our most successful year in the history of the company on many fronts. It seems fit to adopt a logo that effectively communicates our continued growth, innovation and performance. I want to thank our customers, business partners and our talented employees for making Exstream an organization that continually exhibits a forward-thinking outlook in all that we do."

Exstream Software rounded out 2004 with award-winning accomplishments and its most significant growth to date. In addition to being ranked #180 of America's 500 fastest growing private companies by Inc. magazine, Exstream grew revenue 50 percent over 2003 and expanded the number of enterprises using its software to over 300. Additionally, the company continued its global expansion by adding an office in the United Kingdom and forging new business partnerships in Asia, Africa and Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. .

The new logo will be incorporated into all corporate identity applications over the next few months.

About Exstream Software

Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 customer communications delivered by mail, email and the Internet. Companies in the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 60 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its market-leading Dialogue and AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol.  Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

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COPYRIGHT 2005 Business Wire
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 30, 2005
Words:402
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