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Exstream Software Continues Global Expansion with Opening of UK Office.


LEXINGTON, Ky. -- Exstream Software, Inc. announced today the establishment of Exstream Software UK Ltd. with the opening of an office in London, England. Exstream UK will sell and support Exstream's market-leading enterprise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  software solutions to businesses in the United Kingdom and Ireland. The move to add a direct sales office in the UK underscores Exstream's ongoing commitment to extend its technology and services for reducing document production costs and improving the quality of customer communications to leading companies around the globe. Exstream has already developed a sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
 customer base in the UK, as well as strong partnerships with several system integrators in the region.

The UK office, which officially opened on January 4, 2005, is Exstream's fifth international direct sales facility. It will provide a complete range of services to the growing European market that include pre- and post-sales support, technical support, training and consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
. Initial focus will center on financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, banking, utilities, insurance and service provider companies interested in streamlining document production and strengthening customer relationships through fully personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 print and electronic communications.

"Opening a facility in this region allows us to extend direct support to our customers and partners in the UK and Ireland, which is very exciting," said Steve Whitman, Exstream's executive vice president and international general manager. "It also gives Exstream the opportunity to respond directly to the growing demand in this market for innovative, cost-effective solutions that can produce fully personalized communications across the enterprise."

Exstream's proven software solutions are integral to the success of leading companies around the world in the financial services, insurance, banking, telecommunications, utilities, service provider and other industries. The company's products include its signature Dialogue enterprise personalization software which allows companies to replace many existing products with a single solution for creating all types of personalized communications--from high-volume printed documents to real-time electronic and on-demand interactive correspondence and fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
; Dialogue WebVerse, a complete web environment that allows business users to easily build and deploy personalized web applications without Java programming; and its AFP (1) (AppleTalk Filing Protocol) The file sharing protocol used in an AppleTalk network. In order for non-Apple networks to access data in an AppleShare server, their protocols must translate into the AFP language. See file sharing protocol.  Studio suite of productivity solutions for optimizing Advanced Function Presentation (printer, language) Advanced Function Presentation - (AFP) A page description language from IBM introduced in 1984 initially as Advanced Function Printing. AFP was first developed for mainframes and then brought to minicomputers and workstations.  (AFP) print streams, which significantly increases productivity and reduces postage and mailing costs in high-volume transaction environments. International organizations already benefiting from Exstream's high-performance enterprise personalization solutions include Cardiff Financial Services, Bouygues Telecom, Cegetel, Logitaine Bank in France, Zurcher Kantonalbank (ZKB ZKB Zürcher Kantonalbank (Switzerland) ) in Switzerland, Vittera Energy in Germany, Powergen, Hutchison 3G, Bank of New York The Bank of New York, abbrieviated to BNY, was a global financial services company that existed until its merger with the Mellon Financial Corporation on July 2, 2007.[1] The bank now continues under the new name of The Bank of New York Mellon Corporation. , and Commonwealth Bank of Australia, among others.

About Exstream Software

Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with their customers through higher quality, fully personalized customer communications delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, utilities and other industries benefit from as much as 60 percent faster time to market, up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its market-leading Dialogue and AFP Studio technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

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Publication:Business Wire
Date:Jan 10, 2005
Words:512
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