Exstream Software's Dialogue Version 4.0 Raises the Bar for Enterprise Personalization.

Business Editors

LEXINGTON, Ky.--(BUSINESS WIRE)--Aug. 6, 2003

Four New Modules and Many New Enhancements Give Users Greater

Design Flexibility, Extended Control Over Output, and More Ways to

Integrate with Existing Systems

Exstream Software announced today the general availability of version 4.0 of its award-winning Dialogue(TM) enterprise personalization software for high quality, fully personalized document creation. Dialogue's v4.0 offers four new modules and a plethora of enhancements that give users greater flexibility and control when creating documents. The new modules include a Quark plug-in, which allows users to easily import Quark designs into Dialogue and make them variable; ODBC Access, for directly retrieving data and updating any ODBC data source; VIPP output driver for high quality output on Xerox high-speed, variable color printers; and IJPDS output driver for duplex, black and white and full color printing on Scitex Digital inkjet printers--a low cost way to produce high-volume color.

Other key enhancements in Dialogue v4.0 include:

-- Dynamic PDF Import--Especially important for fulfillment

applications, allows PDF files to be dynamically included in

output at run time.

-- Simplified Document Assembly and Sorting--Makes it easier to

specify the order in which documents are dynamically created

and assembled for fulfillment applications.

-- Extended Color Capabilities--Provides exact color matching

through the use of color formulas and Pantone templates that

can be re-used across applications. Color selection can also

be adjusted to accommodate different printers, ensuring

consistency no matter what delivery format is chosen.

-- Smart Table Analyzer--Reviews table designs for common design

errors and suggests improvements. Version 4.0 also includes

support for serpentine rows, multiple table types and the

ability to split or group table rows.

-- Dialogue Exchange Format Converter--Allows users to create

their own programs for converting existing designs, such as

Quark and OGL, into a standard XML format (published by

Exstream) that can be imported into Dialogue.

-- Enhanced Campaign Management--Provides more control over

timing and placement of targeted campaign messages on

documents.

-- Expanded Charting--Ability to create range bar charts, which

is particularly useful in financial applications (e.g. can

show a range of returns for different investments), as well as

many other enhancements that provide more flexibility when

creating charts of all types.

-- Design Layers--Allows variable documents to be designed using

multiple layers, which can be included or excluded for

specific printers.

Other significant enhancements in Dialogue v4.0 include greater control over inserters in the production process, ability to create bezier curves in designs, and several features that further simplify usability.

"Dialogue v4.0 is a true example of Exstream's commitment to customer-driven development," said Dan Kloiber, Chief Technology Officer and co-founder of Exstream Software. "Incorporating our customers' feedback and valuable insight into the development process allows Dialogue to continue to evolve as our customers' business demands do. This ensures they can continue to effectively respond to a dynamic marketplace and maintain a competitive advantage."

About Exstream Software

Headquartered in Lexington, KY, Exstream Software helps businesses around the world connect with the eGeneration through higher quality, fully personalized customer communications--delivered by mail, email and the Internet. Companies in the financial services, insurance, service bureau, telecommunications, retail and other industries benefit from up to 50 percent faster time to market; up to 80 percent reduced costs and increased revenue through improved customer retention.

For more information about Exstream Software and its award-winning Dialogue technology, visit www.exstream.com, or contact Exstream at 859-296-0600 or [e-mail].

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