Exstream Data Introduces Innovative Method to Manage Permission-based E-mail Programs Through the Web.

Business Editors

OAKLAND, Calif.--(BUSINESS WIRE)--Oct. 3, 2000

Opt-In-Select Puts Exstream Data Ahead of Permission-Based E-Mail

Messaging Curve

Electronic messaging pioneer Exstream Data. Inc., a subsidiary of E*Comnetrix Inc. (OTCBB:ECNXF), announced today that it now offers a turn-key permission-based e-mail marketing (opt-in) service which clients can access through a new web-based tool called Opt-in-Select. The Opt-in-Select engine is a technology development of Layer 427, Inc., also a wholly owned subsidiary of E*Comnetrix Inc. E*Comnetrix Inc. is a technology holding company owning and acquiring ISP, ICP, ASP, broadband and e-solutions provider companies.

"Opt-in-Select represents a significant leap forward in the evolution of permission-based e-mail marketing and to the best of our knowledge, Exstream is the first to provide its clients with the direct means to access their opt-in databases through the Internet," said Joe Karwat, Chief Operating Officer of E*Comnetrix and President of Exstream Data. "This lays the foundation for a universal opt-in application that incorporates a full end-to-end capture, store and broadcast capability which could be applied to any web site. Under our revenue model, this will allow us to capitalize on opportunities to generate set-up fees, on going web and database hosting fees and e-mail broadcast revenues as well as cross-sell other value added services from within the E*Comnetrix family of companies."

With Opt-in-Select, any organization can now set up and maintain an opt-in database for e-mail addresses and other customer or prospect information, all hosted by Exstream Data and accessible through the Internet. Visitor opt-in and opt-out requests are all handled automatically by the system so the database is kept continuously current in real-time and access to the data is password secure. As such, clients will always know that when they send e-mail to their database, they are guaranteed to be sending only to legitimate opt-in participants.

In addition, clients can upload data into, or download data from their opt-in database at any time. That way, they can easily integrate data from other sources. Then, at any time they choose, they can generate a list from their database using the Opt-in-Select web tool and broadcast an e-mail message to that audience.

"Permission-based e-mail communication is viewed by many as the Holy Grail of marketing communication. There is little doubt that it will eventually become the pervasive way for businesses to communicate with customers, prospects, distributors, etc.," noted Rick Lehman, Exstream's VP of Sales and Marketing. "This is a tremendously exciting development for the mass of businesses that want an easy, inexpensive way to implement an opt-in e-mail program. With Opt-in-Select, you don't even need an IT department to do permission e-mailing."

"E-mail has surpassed postal mail in numbers of messages sent this year, yet e-mail is still in its infancy," stated E*Comnetrix President Mark Smith. "This is just one product related to leading edge applications utilizing our core technology landscape that will expand our opportunities as the future of e-marketing unfolds." According to industry sources, the e-mail marketing services business is forecast to grow to a $4.5 billion industry by the year 2003.

Further information may be found at www.opt-in-select.com or at www.exdata.com.

The Company recently set forth its model to become a leading provider of Broadband Access, e-Presence and Internet Applications through four operating subsidiaries; Exstream Data, Inc. (e-document delivery services), Moving Bytes Broadband Corporation (broadband, DSL and ISP services), Layer 427, Inc. (applications development and services) and USV Telemanagement (integrated communications services). "By maintaining separate synergistic business units we leave open the possibility of joint ventures, financings and future spin offs related to an individual business segment while preserving the expanded value of the combined companies," said Smith. "This will provide us with a tremendous amount of flexibility going forward."

ABOUT E*COMNETRIX INC.

E*Comnetrix, through its operating subsidiaries Exstream Data, Inc. (www.exdata.com), Layer 427, Inc., Moving Bytes Broadband Corporation and USV Telemanagement, Inc., provides the full e-business solutions set consisting of e-document delivery and e-marketing services, and voice and data, integrated T-1, Internet, Synchronous Digital Subscriber Line (SDSL) and other integrated access and broadband services and applications to thousands of businesses worldwide, including more than a dozen Fortune 1000 companies. The company utilizes the networks of leading internet infrastructure companies such as Covad Communications Group, Inc. (NASDAQ:COVD), Level 3 Communications (NASDAQ:LVLT), MCI WorldCom Inc. (NASDAQ:WCOM), Qwest Communications, Inc. (NYSE:Q), and UUNET (an MCI WorldCom company).

The company's operating subsidiaries compete in the e-solutions space shared with companies such as Covad Communications Group, Inc., Critical Path (CPTH), Digital Impact, Inc. (DIGI), Digitas, Inc. (DTAS), eGain Communications (EGAN), Kana Communications Inc. (KANA), Message Media (MESG), Northpoint Communications Group Inc. (NPNT), and Rhythms Net Connections, Inc. (RTHM).

E*Comnetrix is audited by KPMG LLP and is registered with the U.S. Securities and Exchange Commission under the 1934 Act. The company's SEC filings can be found on SEDAR at www.SEDAR.com. For more information visit our web site at www.ecomnetrix.com.

This press release may contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Sections 21E of the Securities Exchange Act of 1934, and are subject to the safe harbor created by these sections. Such forward looking statements, particularly as related to the business plans of the Company, expectations of strategic relationships, business opportunities, acquisitions of capital equipment, availability of investment capital and future financing, and the Company's ability to gain market share, are based on current expectations that involve a number of risks and uncertainties. Actual results may differ materially from the Company's expectations and estimates.