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Exstream's Dialogue Software Benefiting SunTrust Bank.


One of the Nation's Largest Commercial Banks Improves Customer Response and Eliminates Manual Account Opening Processes Using Dialogue

LEXINGTON, Ky. -- www.exstream.comCoExstream Software, Inc. today announced that SunTrust, one of the largest commercial banking organizations in the U.S., is using its Dialogue enterprise personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  software to produce clearer, fully relevant welcome packets for customers opening new accounts. SunTrust Online, the Bank's premier Customer Contact Center, opens more than 4,000 checking, savings and money market accounts each month for customers that initiate requests over the phone or the Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
. Using Dialogue to streamline the process and respond with personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 account-opening materials, the Bank reports significantly improved customer response, accuracy, and elimination of time-consuming manual processes.

SunTrust initially selected Dialogue because of its ease of use, breadth of functionality for creating high quality variable communications of all types, and ability to streamline complex document creation processes by directly and simultaneously integrating with any type of data source or system. For the personalized account-opening application, sales representatives capture relevant details during the phone call with customers, which is fed to Dialogue from their desktop system to create the easy-to-understand, relevant welcome packets. The process is fully automated au·to·mate  
v. au·to·mat·ed, au·to·mat·ing, au·to·mates

v.tr.
1. To convert to automatic operation: automate a factory.

2.
 for requests that come in over the web.

"Dialogue integrated seamlessly with our back-end systems, allowing us to eliminate a manual function that involved merging and matching customer documents," said Debbie Gardner, manager of SunTrust Online Operations Support. "This has reduced the possibility of errors associated with labor-intensive administrative tasks. It also frees our representatives to do what they enjoy mostCowork with the customers. Additionally, due to the fact that Dialogue creates documents that are personalized and easier to understand, the accuracy of account-opening applications returned to us is significantly higher. This makes it possible to activate accounts faster for our customers."

"Dialogue's breadth and depth supports an enterprise's efforts to improve the customer experience," said Brent Burns Brent Burns (born on March 9, 1985 in Ajax, Ontario, Canada) is an ice hockey defenceman currently with Minnesota Wild of the NHL. Burns was expected to be drafted early in the second round of the 2003 NHL Entry Draft, however, he was drafted by the Minnesota Wild in the first , vice president of Exstream's financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 practice. "SunTrust is an organization that understands the need to make the banking experience more efficient and flexible in order to drive acquisition and improve customer satisfaction. We are pleased Dialogue is giving SunTrust the ability to meet these goals."

About Exstream Software

Ranked among the world's fastest growing technology companies, Exstream Software provides enterprise software for businesses around the world to streamline document creation processes and produce higher quality, relevant communications of all types for delivery through print/mail and online channels. Companies in the financial services, insurance, service provider, telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications. , utilities, hospitality, retail, government and other industries benefit by getting communications to market as much as 85 percent faster, reducing document production costs up to 80 percent, and as much as tripling customer response.

For more information about Exstream Software and its market-leading Dialogue enterprise personalization software, visit www.exstream.com, or contact Exstream at 859-296-0600 or info@exstream.com.

About SunTrust Banks SunTrust Banks, Inc. (NYSE: STI) is an American bank holding company. The largest subsidiary is SunTrust Bank. It had $182.2 billion in assets as of December 31, 2006. , Inc.

SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of June 30, 2006, SunTrust had total assets of USD USD

In currencies, this is the abbreviation for the U.S. Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
181.1 billion and total deposits of USD124.9 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states Mid-At·lan·tic States  

See Middle Atlantic States.

Noun 1. Mid-Atlantic states - a region of the eastern United States comprising New York and New Jersey and Pennsylvania and Delaware and Maryland
U.S.A.
 and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage, equipment leasing Equipment Leasing is a financing option to lease equipment for a certain amount of time. Leasing Benefits
  • Control secondary market, offer the ability to up-grade and trade-in.
  • Converts cash buyers of small machines to larger, more expensive purchases.
 and capital markets services. SunTrust's Internet address There are two kinds of addresses that are widely used on the Internet. One is a person's e-mail address, and the other is the address of a Web site, which is known as a URL. Following is an explanation of Internet e-mail addresses only. For more on URLs, see URL and Internet domain name.  is suntrust.com.

All trademarks are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 3, 2006
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