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Expresso Fitness gets Web Site Makeover from Arami Design.


Cardio Cardio is the medical term used to reference the heart. From Greek kardia: heart. The Greek spelling using k is the reason for the usage of K in EKG (electrocardiogram).  Fitness System Makes Presence an Interactive Outreach Tool

SAN CARLOS San Carlos (săn kär`lōs), residential city (1990 pop. 26,167), San Mateo co., W Calif.; inc. 1925. The chief manufactures are plastic products, hardware, and machine parts. , Calif. -- Expresso Fitness([R]), a leading developer of commercial grade fitness systems including the Web-enabled Expresso Bike, went live today with a brand new Web site by Arami Design.

The Expresso Bike provides a new level of experience for realistic touring and competitions. Using the Internet, training can be monitored, and new scenarios and upgrades can be downloaded.

"Expresso's whole business is founded on Internet connectivity, so our Web site is extremely important to us," said Brian Button, Expresso Fitness CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Arami listened carefully to our views with an eye toward developing a site that represents our image and goals. Their final design really hits the nail on the head, from their concepts to their execution."

"It was the job of the Web site to convey the same level of fun while getting the message right such that the audience understands and feels Expresso's innovative approach to indoor fitness," said Arman Arami, managing partner of Arami Design.

After evaluating the target audience's concerns, Arami Design combined Web 2.0 concepts with innovative design and the right amount of Flash technology. "The elements not only communicate Expresso's message but also engage the audience with the same level of fun and interactivity that the actual product itself offers," said Ramin Ramin (Gonystylus) is a genus of about 30 species of hardwood trees native to southeast Asia, in Malaysia, Singapore, Indonesia, Brunei, the Philippines, and Papua New Guinea, with the highest species diversity on Borneo.  Arami, creative director of Arami Design. "By pushing the boundaries of technology we were able to create an engaging Web site deserving of Expresso's market potential."

To see the newly designed site visit www.expresso.com.

About Arami Design

Arami Design LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
., is a branding, advertising and digital media agency based in San Carlos, Calif. The agency provides exclusive branding and advertising solutions to clients nationwide. For further information on Arami Design please visit us at www.aramidesign.com.

About Expresso Fitness

Sunnyvale, Calif.-based Expresso Fitness was founded in 2003 with the mission of satisfying an exerciser's need for an engaging and effective cardiovascular fitness cardiovascular fitness Fitness A benchmark of a subject's cardiovascular and respiratory 'reserve', assessed by exercise testing; improved CF ↓ risk of acute MI. See Aerobic exercise, Exercise, MET, Thallium stress test, Vigorous exercise. Cf Anaerobic exercise.  experience. The company leverages the benefits of superior interactive technology at an affordable cost to provide the health, sports and fitness industry with fully integrated, virtual reality-enhanced cardio fitness systems and revenue-generating customer services. Bringing together virtual reality, stationary bike Stationary Bike is a short story written by Stephen King, which was originally published in the fifth edition of From the Borderlands in 2003.

The story depicts the struggle of Richard Sifkitz — a commercial artist and widower — to suppress a passion for
 equipment and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences.  tools into single, commercial-grade cardio fitness systems, Expresso Bikes are revolutionizing indoor exercise.
COPYRIGHT 2007 Business Wire
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Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Article Type:Website overview
Date:Oct 11, 2007
Words:381
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