Expression Engines and Bigfoot Interactive Merge; Two Companies Combine to Create World-Class Email Marketing Services and Technology Leader.Business Editors NEW YORK--(BUSINESS WIRE)--March 22, 2001 In a move that provides marketers with an unmatched array of targeted customer messaging solutions, Expression Engines and Bigfoot Interactive today announced an agreement to merge, bringing together two leaders in the direct email marketing services and technology industry. The merger creates a new standard in the email marketing sector by combining custom integrated solutions, professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. and potent ASP technology into a unified suite of products and services. Headquartered in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , the new company will operate as Bigfoot Interactive. Al DiGuido, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Expression Engines, will be CEO of the combined company. Jim Hoffman Jim Hoffman is a software engineer in Alameda, California, who has worked in scientific visualization and produced the first visualization of Costa's minimal surface. Hoffman has published several websites presenting 9/11 conspiracy theories and material about the September 11, , co-founder and former CEO of Bigfoot Interactive, will serve as chief strategy officer. Joining DiGuido and Hoffman on the company's board of directors are Fred Wilson Fred Wilson could refer to:
"Bigfoot Interactive has established an impressive reputation by providing a high level of services for its roster of blue-chip clients, and we are thrilled to join forces to create successful and profitable email marketing solutions," said Al DiGuido. "With the combination of our expert teams, renowned strategy and execution, and industry-leading technology, the new company is uniquely positioned to provide clients with the most comprehensive solutions to maximize their customer relationships through highly targeted email marketing programs." The merged company offers an unprecedented breadth of direct email marketing services, encompassing highly personalized and segmented delivery capabilities, comprehensive professional services, and custom integrated solutions for clients seeking enterprise-level messaging solutions. "The marketplace is currently witnessing a massive surge in demand for the focused, results-driven method of marketing in which Expression Engines and Bigfoot Interactive excel," said Fred Wilson. "Based on both companies' exemplary track records, the combined company is an instant leader in the direct email marketing category and will continue to drive the industry through its next phase of growth." "Expression Engines shares our belief that effective email marketing solutions build powerful and profitable customer relationships over time," said Jim Hoffman. "Since 1997, we have provided the email marketing fuel that enables businesses to successfully communicate with their online customers. As a combined company, we look forward to continuing to provide clients with the foremost email messaging solutions." About Expression Engines Expression Engines (www.expressionengines.com) is a leading provider of Interactive Direct Marketing (IDM (1) See identity management. (2) (Integrated Device Manufacturer) A company that performs every step of the chip-making process, including design, manufacture, test and packaging. Examples of IDMs are Intel, AMD, Motorola, IBM, TI and Lucent. ) services and email technology. The company's end-to-end consulting and technology solutions approach helps companies improve their business practices and profits by delivering highly personalized, permission-based sales and branding information directly to their customers' inboxes. The Expression Engines suite of services includes expert message management and delivery, research and strategy, response-oriented creative design, and comprehensive reporting and campaign analysis. Based in New York, Expression Engines, Inc. is a privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. . Its investors include Flatiron Partners, J.P. Morgan Partners, Grey Ventures, Axalon Ventures and HPJ HPJ High Plains Journal (US farm and ranch news publication) HPJ Headphone Jack HPJ Half Price Jewellery HPJ Help Project Media Ventures. About Bigfoot Interactive Bigfoot Interactive (www.bigfootinteractive.com) is the leading direct e-mail services company specializing in strengthening and maximizing customer relationships. The company's permission-based e-marketing solutions include acquisition and customer loyalty programs with an emphasis on customer retention, personalized messaging and integrated customer relationship management through email and wireless devices. Bigfoot Interactive is widely recognized for its world-class e-Marketing strategy and creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
(2) (Microwave Communications Inc. Worldcom, GlaxoSmithKline, The Washington Post/Newsweek Interactive, World WildLife Fund, Unilever Cosmetics International, BMC Software BMC Software, Inc. NYSE: BMC, is an American enterprise management software provider, focusing on IT infrastructure applications. BMC was founded in 1980 and is headquartered in Houston, Texas. , Alitalia and Time Magazine. Founded in 1997, Bigfoot Interactive is headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. . |
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