Expression Engines Selects MessageMedia To Execute Favemail Branding and Loyalty Campaign; Aggressive Marketing Campaign to Support Newly Launched Favemail E-Mail Product.

Business Editors/High-Tech Writers

BOULDER, Colo.--(BUSINESS WIRE)--Feb. 2, 2000

MessageMedia Inc. (Nasdaq:MESG), a leading provider of marketing and customer relationship management services, announced today it will deliver a newsletter to members of Favemail, the new e-mail enhancement platform recently launched by Expression Engines, Inc.

The newsletter is designed to enhance brand awareness and build member loyalty, as well as inform users of new developments in Favemail technology and content additions to its directory of graphics.

Favemail enables its users to automatically add vibrant graphics directly into their e-mail messages. Using Favemail, consumers can express their personality, interests, opinions and recommendations to friends, family and colleagues, and in doing so can earn rewards. In addition, Favemail's network of users provides Web sites, businesses, nonprofit groups and other organizations, with a powerful, word-of-mouth marketing medium.

&uot;E-mail is the fastest growing communication tool in the world, and Favemail represents an exciting, new evolution in e-mail,&uot; said PJ Stafford, CEO and co-founder of Expression Engines. &uot;Effectively communicating with our members is critical to the success of Favemail.

&uot;Based on MessageMedia's mastery of messaging technology and strong working relationships with ISPs and portals, we identified them as ideal partners to help us introduce Favemail and strengthen communications with our members.&uot;

&uot;Favemail applies a unique vision to the e-mail medium,&uot; said Larry Jones, president and CEO of MessageMedia. &uot;As with any new concept or technology product, it is crucial to establish a strong customer relationship early. We're very happy to be working with Expression Engines to help them take Favemail to the next level.&uot;

About Favemail and Expression Engines, Inc.

Favemail is the flagship product of Expression Engines, Inc., the premier creator of innovative Internet-based word-of-mouth networks. Favemail is a free, patent-pending e-mail enhancement platform that automatically inserts banners into outgoing e-mail, transforming previously simple messages into vibrant expressions of the user's personality, opinions and recommendations.

Users have the option of creating their own banners or selecting from a content directory, and may earn rewards for their recommendations. The Favemail server-side solution also equips Web site managers, e-businesses, nonprofits and other organizations with a potent viral tool that encourages their visitors, customers and members to promote their sites via the most powerful channel in marketing: one-to-one, word-of-mouth recommendations from a trusted source.

Founded in July 1999 and based in New York, Expression Engines is a privately held company with investors that include Flatiron Partners and Chase Capital Partners. More information on Favemail can be found at www.favemail.com.

About MessageMedia, Inc.

MessageMedia (Nasdaq:MESG) is the leading provider of e-mail-based customer relationship management and direct marketing services. The Company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols.

MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include Cisco, E-TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.

Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet and Pequot Capital Management, a Connecticut-based research-intensive investment firm.

&uot;Safe Harbor&uot; Statement Under the Private Securities Litigation Reform Act. With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

MessageMedia Inc. 6060 Spine Road, Boulder, Colo., 80301 Phone: [phone]; Fax: [phone]; www.messagemedia.com