Expressing a new identity: Meister Media Worldwide: growing minds, feeding dreams.Agriculture has gone global. Growers are larger and smarter, and the companies serving them have consolidated. Many marketers find their toughest challenge is serving changing markets. Many media companies are acquainted with that tough challenge, too, and Meister Media Worldwide has been working to meet shifting needs during these changing times. "Digital technology, biotechnology and globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation are transforming all of the businesses we serve," says Gary T. Fitzgerald, president of Meister Media Worldwide. "As their needs become more complex, we must take our products and services to the next level in order to lead those we serve through these exciting times." Fitzgerald says that's what continues to drive the company's move toward expanded offerings through the Internet, with video and in real time with seminars and workshops. He says that the need for high-quality, reliable information services See Information Systems. has never been greater. "Over the years, Meister has developed brands serving a wide group of markets," Fitzgerald explains, "and within each of those markets, we have developed a wide range of offerings. We're providing our readers and clients with innovative solutions and comprehensive service--in print, in person and online--and we're doing it around the world." In December 2003, Meister Publishing Company became Meister Media Worldwide. The change was made to better reflect the diverse media being used to convey knowledge and information to clients and readers across specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. agriculture. Meister Media Worldwide is only the third name in the company's 71-year history. The company began as American Fruit Grower Publishing Co. in 1932 and changed to Meister Publishing Co. in 1961. "Our name now strongly captures the new Meister--a company that provides much more than magazines to the rapidly changing market communities we serve," says Fitzgerald. "Meister is growing, Meister means multimedia and Meister is global. It's beneficial that our corporate name communicates these facts." The company has expanded its media products during the past several years to better serve its market communities in the agricultural industry. Media services now include Web sites, trade shows, awards programs, seminars, research and 19 specialized agriculture publications--including CropLife Iron, Today's Garden Center and CI World Report--all launched within the past two years. "We're marvelously positioned to take this next step," says Chairman Richard T. Meister. "Our magazines have great credibility, but these days our readers and clients need more than magazines to meet their needs in the midst Adv. 1. in the midst - the middle or central part or point; "in the midst of the forest"; "could he walk out in the midst of his piece?" midmost of this information revolution." Meister, son of company founder E.G E.G For Example .K. Meister, says it's just the latest step in the steady progress of the company's service to a wide variety of specialty markets, meeting the growing needs of dealers, growers and clients. This intent, he says, is captured in the new corporate tagline "Growing Minds, Feeding Dreams." "The essence of this business has always been staying abreast of the marketplace," says Meister. "However, it's not enough just to educate--we want to inspire and motivate as well. The credibility of our magazine brands offers us a great foundation for providing other things our readers need." MEISTER MEDIA WORLDWIDE Meister Media Worldwide is based in Willoughby, Ohio Willoughby is a city in Lake County, Ohio, United States. It is a suburb of Cleveland, Ohio. The population was 22,621 at the 2000 census. Willoughby is served by a branch of the Willoughby-Eastlake Public Library. , with offices in Memphis, Tenn., Modesto, Calif., and Orlando, Fla., and representatives around the world. The company serves various global market communities including fruits and citrus citrus Any of the plants that make up the genus Citrus, in the rue family, that yield pulpy fruits covered with fairly thick skins. The genus includes the lemon, lime, sweet and sour oranges, tangerine, grapefruit, citron, and shaddock (C. maxima, or C. grandis; also called pomelo). , vegetables, cotton, ornamental horticulture horticulture [Lat. hortus=garden], science and art of gardening and of cultivating fruits, vegetables, flowers, and ornamental plants. Horticulture generally refers to small-scale gardening, and agriculture to the growing of field crops, usually on a large , crop input retail, precision agriculture, plant protection and Latin American agriculture. Products offered include services such as management of trade shows and educational seminars, special projects (Web, video and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. ), awards programs, giveaways and sweepstakes sweepstakes, contest or race, usually a horse race, on which a lottery is run. Prizes are awarded to the holders of winning tickets. In the case of a horse race, the draw is made from the names of all the horses entered in the race and vast numbers of blanks. , data management, custom print and research projects, as well as 19 magazines and reference products. Regular publications of Meister Media Worldwide include: American Fruit Grower[TM], American Vegetable Grower[R], Western Fruit Grower[TM], Florida Grower[TM], CropLife[R], CropLife IRON[TM], Farm Chemicals International[TM], MeisterPro Crop Protection Handbook
This article is about reference works. For the subnotebook computer, see .
|
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion