ExpressGold To Provide Gift-Certificate Technology to E-Commerce Network, PrimeLight; Deal Enables Top Fashion & Cosmetic Brands to Offer Online Gift Certificates for the Holidays.WESTLAKE Westlake, city (1990 pop. 27,018), Cuyahoga co., NE Ohio, a suburb of Cleveland; inc. as a city 1956. A growing city, its various manufactures include ink and plastics. VILLAGE, Calif.--(BUSINESS WIRE)--Nov. 4, 1999-- PrimeLight has chosen ExpressGold, the e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. industry's leading provider of Internet-based gift-certificate technology, to provide the e-commerce fashion and beauty network with an Internet-based gift- certificate solution. The agreement enables several of the network's venture and merchant partners, including Smashbox Cosmetics cosmetics, preparations externally applied to change or enhance the beauty of skin, hair, nails, lips, and eyes. The use of body paint for ornamental and religious purposes has been common among primitive peoples from prehistoric times (see body-marking). , Bisou Bisou, Gendarme Fragrances, Girl Cosmetics and Sexsea Clothing to feature branded gift certificates on their Web sites. "Online gift certificates provide the ideal solution for both our online shoppers and our merchant clients. In addition to the convenience of shopping online, gift certificates offer the consumer flexibility and selection. For merchants, they provide an additional revenue stream, reduce shipping costs, improve customer satisfaction and extend their online brands," said Perry Preston Preston, city (1991 pop. 166,675) and district, Lancashire, N England, on the Ribble River. Preston has an active port and is a center of cotton and rayon manufacturing. , PrimeLight's chief executive officer. PrimeLight had considered building a gift-certificate system from the ground up; however, due to the number of new merchants joining the network, the company's in-house In-house In the context of general equities, keeping an activity within the firm. For example, rather than go to the marketplace and sell a security for a client to anyone, an attempt is made to find a buyer to complete the transaction with the firm. technical resources were fully extended. Consequently, a motivating factor in choosing ExpressGold's gift-certificate solution was that ExpressGold would integrate its server-based gift certificate software application with PrimeLight's existing e-commerce infrastructure, eliminating the need to further drain valuable in-house technical resources. "We also needed the technology implemented before the holiday shopping rush," added Preston. "According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"Through this agreement with PrimeLight, we're we're Contraction of we are. we're we are excited to be able to implement an online gift-certificate solution for Bisou Bisou, Girl Cosmetics, Smashbox Cosmetics, Gendarme Fragrances and Sexsea Clothing before their busiest time of the year." The Web sites for all of these cosmetics and fashion merchants can be accessed through PrimeLight at http://www.primelight.com. Gift certificates will be available on their sites by mid-November. About PrimeLight PrimeLight is the e-commerce backbone behind fashion, beauty and cosmetics brands. The PrimeLight Network is a full-scale, private-label e-commerce network that connects brands with their customers. PrimeLight supports everything between an online customer clicking "buy," and a delivery truck leaving the warehouse for the customer's doorstep. PrimeLight enables a branded online shopping experience and seamlessly integrates with back-office systems. About ExpressGold ExpressGold is the e-commerce industry's leading technology provider of Internet-based gift-certificate solutions and enabling technologies. ExpressGold provides a turnkey See turnkey system. solution for merchants who want to offer graphical, branded gift certificates delivered through e-mail. The company's patent-pending software enables online merchants to add gift-certificate functionality to their sites without building their own certificate systems from the ground up. ExpressGold's host-based certificate system allows merchants to issue and redeem redeem v. to buy back, as when an owner who had mortgaged his/her real property pays off the debt. The term also refers to paying the amount due and all charges after a foreclosure (due to failure to make payments when due) has begun. customized, private-label certificates without investing in expensive and complex hardware and software. The company's Web site can be accessed at www.expressgold.com. |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion