ExpressAutoParts.Com, Inc. Launches Interactive Marketing Agreement With America Online.NEW YORK--(BUSINESS WIRE)--Dec. 7, 1999-- Automotive E-Commerce site To Be Anchor Tenant in Auto Parts Auto parts are components of automobiles. They mainly are, in alphabetic order (only car specific articles or articles with car section):
Accessories Department of Shop @ AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ExpressAutoParts.Com, Inc., a full-service automotive e-commerce site offering over five million auto parts and accessories for both domestic and foreign vehicles, announced today an agreement with America Online See AOL. , Inc. (NYSE NYSE See: New York Stock Exchange : AOL), the world's leading interactive services company, under which expressautoparts.com will become an anchor tenant in the Shop@AOL marketplace, the world's largest online shopping destination. expressautoparts.com will be an anchor tenant in the Auto Parts & Accessories department of the Shop@AOL, AOL.COM, CompuServe, and Netscape Netcenter shopping destinations, providing significant exposure for the expressautoparts.com brand and improving penetration of its primary target market of do-it-yourselfers, service station owners, and repair specialists, many of whom are AOL members. expressautoparts.com will provide the more than 21 million AOL and CompuServe members, as well as the millions of visitors to AOL.COM and Netscape Netcenter, direct access to the largest online auto parts store on the Web. Complementary content features include "live" certified See certification. online mechanics to answer repair and maintenance questions, a team of specialty part experts to locate hard-to-find parts, tech tips from the company's automotive guru guru (g  `r, g r` "Mr. G," live chat
rooms and bulletin boards, and information on classic cars, trade shows,
car restoration resources, and racing events.
The agreement also provides expressautoparts.com with an integrated search capability through AOL.COM and Netscape, reaching millions of unique users and placing expressautoparts.com at center stage of the online consumer marketplace. Consumers will be able to search the company's product database in the Maintenance, Car Fans, and Used Cars pages, and the results will be displayed on a co-branded site. With the launch of www.expressautoparts.com on August 31, 1999, Founders and Co-CEOs Paul Campbell Paul Campbell is the name of:
"AOL is the Internet's premier brand among online consumers, and we're elated e·lat·ed adj. Exultantly proud and joyful. e·lat  ed·ly adv.e·lat that they recognize the strong market potential of our company," stated Bruno de Landevoisin. "Our agreement with AOL will substantially strengthen our outreach Outreach is an effort by an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. to consumers, while offering AOL customers our expert automotive advice and vast inventory," said Paul Campbell. "expressautoparts.com combines automotive expertise with a service-driven approach that our members have come to expect," said Greg Shove, AOL Vice President of Interactive Marketing. "I am delighted that we can offer such an innovative company to our members and Web-based visitors." About ExpressAutoParts.Com, Inc. Established in 1998, ExpressAutoPart.Com, Inc., based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is the Internet's foremost provider of auto parts and accessories for domestic and foreign cars, trucks and SUVs dating back to 1960 with over five million products available. The site's content also offers consumers "live" certified online mechanics to answer repair and maintenance questions, a team of specialty part experts to locate hard-to-find parts, tech tips from the company's automotive guru "Mr. G," live chat rooms, bulletin boards, information on classic cars, trade shows, car restoration resources, and racing events. The company is a virtual one-stop auto part and information resource that's been designed to appeal to a variety of consumers ranging from the novice do-it-yourselfer to the professional automotive technician. Open 7 days a week from 9:00AM to 10:00PM (EST EST electroshock therapy. EST abbr. electroshock therapy ), the company's goal is to provide consumers with a convenient, cost-efficient, customer-friendly resource for all their automotive parts and needs. To learn more about the site simply log on to www.expressautoparts.com. |
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