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Express Digital Revolutionizes Portrait & Wedding Photography; New Software will Enhance Studio Profits.


Business Editors

ENGLEWOOD Englewood (ĕng`gəlwd).

1 City (1990 pop. 29,387), Arapahoe co., N central Colo., on the South Platte River, a residential and industrial suburb of Denver; inc. 1903.
, Colo.--(BUSINESS WIRE)--Jan. 4, 2001

Express Digital, the imaging industry's leading software and Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 solutions provider, announced today the release of ExpressPhoto Portrait & Wedding, a ground-breaking ground-breaking
Adjective

innovative
 software application that will elevate el·e·vate  
tr.v. ele·vat·ed, ele·vat·ing, ele·vates
1. To move (something) to a higher place or position from a lower one; lift.

2. To increase the amplitude, intensity, or volume of.

3.
 the professional photographer to a new level of profitability.

Utilizing the expertise of its professional customer base, ExpressPhoto Portrait & Wedding is the industry's first integrated software Separate software components or applications that have been combined into one package. See integrated software package.  and Internet solution that allows the photographer to digitally capture, manage, enhance, present, sell and fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 portrait studio and wedding images both off-line and online. Specifically designed for portrait and wedding photographers, Express Digital's software is comprised of three distinct modules: Capture, Presentation and Fulfillment ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
, which can be integrated and scaled to any size studio. As with all Express Digital software solutions, Portrait & Wedding offers open architecture compatibility with the industry's most popular professional cameras and digital printing devices.

"We are providing the portrait and wedding photographer a powerful automation tool enabling them to shoot digitally, present images instantly and print packages while the customer waits," said Graham McFarland, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  and founder of Express Digital. "Integrating Express Digital's new software into the portrait studio will allow the photographer to offer an enhanced experience to their customers, while at the same time allowing the professional photographer to be just that, a photographer, and not a slave to the computer."

ExpressPhoto Portrait & Wedding is integrated with Express Digital's PhotoReflect.com Publisher software, enabling photographers to publish their customer's own photographs to their very own Internet storefront on PhotoReflect.com. This will provide an excellent tool for the customer and their friends and family to proof and order their photos in the privacy of their own homes.

Headquartered in metro Denver, Express Digital is a technological leader that specializes in proprietary software for digital photographic applications and offers PhotoReflect.com, the Internet storefront for professional photographers. For additional information about Express Digital's software, Internet solutions and integration services, visit the company's Web site at www.expressdigital.com or call 888/584-0089. For additional information on PhotoReflect.com, visit www.PhotoReflect.com.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 4, 2001
Words:339
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