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Express Digital Launches PhotoReflect.com; New Internet-Based Storefront for the Professional Photographer.


DENVER--(BUSINESS WIRE)--Dec. 7, 1999--

Responding to the professional photographers' tremendous demand for a web-powered selling tool, Express Digital announced today the launch of a revolutionary Internet-based distribution channel -- PhotoReflect.com.

Armed with an Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 storefront, the photographer can now sell photographs 24 hours a day, seven days a week to an increased client base. In addition to selling photographs, the photographer will earn new revenue in the form of commissions on photo accessories purchased online, such as frames, T-shirts, mugs and more. They can also use PhotoReflect.com to present their portfolio to the world on the Internet. It's it's  

1. Contraction of it is.

2. Contraction of it has. See Usage Note at its.


it's it is or it has
it's be ~have
 easy. It's instant. And it works whether the photographer shoots with traditional film or a digital camera.

"PhotoReflect.com is a perfect opening into digital photography," said Graham McFarland McFarland may refer to:

In places:
  • McFarland, California, USA
  • McFarland, Kansas, USA
  • McFarland, Wisconsin, USA
In ships:
  • USS McFarland (DD-237), a US Navy destroyer
In business:
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Express Digital. "Photographers can make more money by having an Internet storefront, and they can strengthen their relationships with customers because PhotoReflect.com is so easy to use. Photographers can spend more time shooting pictures, and less time dealing with business hassles."

PhotoReflect.com is powered by Express Digital, an innovative digital photography software and Internet services company. The tools Express Digital has created enable the photographer to shoot, enhance, archive and fulfill ful·fill also ful·fil  
tr.v. ful·filled, ful·fill·ing, ful·fills also ful·fils
1. To bring into actuality; effect: fulfilled their promises.

2.
 digital photographs within minutes anywhere, anytime. Now that the photographs are available on the Web, customers can not only preview To see ahead of time. Page layout and word processing programs often have a preview function that lets you see how all the pages will appear before they are printed. In the days of character-based interfaces, a preview was absolutely necessary to see how different fonts would look or how  and purchase photographs and photo accessories, but they can electronically share photographs with family and friends by sending electronic postcards Postcards may mean:
  • The plural of postcard
  • Postcards (TV series), an Australian magazine television series
  • Postcards (novel), a novel by E. Annie Proulx
.

PhotoReflect.com has several security features to protect the photographs. All photographs are watermarked, and photographers have the option to password A secret word or code used to serve as a security measure against unauthorized access to data. It is normally managed by the operating system or DBMS. However, the computer can only verify the legitimacy of the password, not the legitimacy of the user. See NCSC.  protect their photographs.

Here's how PhotoReflect.com works:

Step one -- digitize To convert an image or signal into digital code by scanning, tracing on a graphics tablet or using an analog to digital conversion device. 3D objects can be digitized by a device with a mechanical arm that is moved onto all the corners.  the photograph. If the photographer shoots

with traditional film, he takes the photographs. He scans them

from prints or negatives, or he takes them to a lab to be

digitized and put on a CD. If the photographer uses a digital

camera, then he simply shoots the photographs and archives them.

Step two -- publish the photograph. Photographers publish the

digitized photographs to their own Internet storefront at

PhotoReflect.com, using PhotoReflect.com's Publisher software,

which is included in the subscription cost. Now customers and

their families and friends can preview and purchase all the

photographs taken.

Step three -- receive the order. After previewing the

photographs, customers can order them instantly in a variety of

package options, simply by logging on to PhotoReflect.com.

Powerful search engines let customers locate their photographs by

date, photographer and occasion. Photographers receive orders via

e-mail.

Step four -- fulfill the order. If the photographer has a photo

quality digital printer, he just prints the customer's order in

his own lab. If the photographer does not have a photo quality

digital printer, which is available as part of the Express

Digital solutions package, he simply goes to a photo lab to

fulfill the customer's order. Express Digital collects the

payment via its secure server and sends a check to the

photographer.

"There is no getting away from it, Internet distribution is the future," said McFarland. "Revenue opportunities are endless. Photographers, for the first time, have an Internet storefront where customers can shop anytime."

Photographers subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 PhotoReflect.com for $395 per year. The service is available now to existing Express Digital customers and will be available to all photographers starting on Feb. 1, 2000. The subscription kit includes unlimited web space on PhotoReflect.com, PhotoReflect.com's Publisher software and the Photographer's Marketing Guide, created by Express Digital.

Contract negotiations are currently underway with large entertainment, amusement Amusement is the state of experiencing humorous and usually entertaining events or situations, and is associated with enjoyment, happiness, laughter and pleasure. Amusement may also be experienced through the recollection of events which have given rise to amusement in the past. , mall mall: see shopping center.

(World-Wide Web) mall - A collection of World-Wide Web documents featuring commercial products and services, usually served by one particualr Internet access provider.
 and tourist operators to open their Internet storefronts on PhotoReflect.com. It is estimated that in the year 2000, PhotoReflect.com will sign up more than 5,000 professional photographers, who will publish more than ten million photographs available to their customers.

Headquartered in metro Denver Denver, city (1990 pop. 467,610), alt. 5,280 ft (1,609 m), state capital, coextensive with Denver co., N central Colo., on a plateau at the foot of the Front Range of the Rocky Mts., along the South Platte River where Cherry Creek meets it; inc. 1861. , Express Digital is a technological leader specializing in proprietary software for digital photographic applications. Express Digital integrates its software with PC-based digital imaging systems and offers an Internet storefront for professional photographers. For additional information about Express Digital's software, integration services and Internet solutions, visit the company's Web site at www.expressdigital.com or call 888/584-0089. For additional information on PhotoReflect.com, visit www.PhotoReflect.com.
COPYRIGHT 1999 Business Wire
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Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Dec 7, 1999
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