Printer Friendly

Export-oriented Benelux seafood traders adept at riding shifting business tides.

Export-Oriented Benelux Seafood Traders Adept at Riding Shifting Business Tides

Although seafood does not represent the largest part of the Benelux frozen food industry, it is nevertheless an important integral segment and contributes much to the overall scene. Its principals have an acute awareness of the importance of exports, and manufacturers gear their production lines to switch from one country's list of food rules and regulations to another's. Export-driven, the trade is keenly used to changing currency values and localized commercial conditions which not only affect processors' sales, but also the importation of raw materials. Unfortunately that dreaded word "quota" has reared its head yet again, and over recent years has had a profound impact on business. However, the Benelux seafood industry has proved resilient.

Diepvries Monnickendam

Dealing with worldwide favorites cod, plaice, sole and other species is Diepvries Monnickendam BV, which trades under the Dimo label. Now one of the largest fish processors in Holland with 170 employees, the firm runs a modern plant.

Sales Director J.F.M. Veerman told Quick Frozen Foods International that movement is strong throughout international catering and retailing markets, with much success currently taking place in the breaded boneless plaice area. Available under the Dimo label and also via private labels. the plaice product consists of two breaded fillets in a 250g (10 oz) pack. Eight metric tons of the species are processed every week, and in the last year overall production increased from 6,000 tons to 7,400 tons.


Taking advantage of air, sea and road distribution facilities is Interseafisch of Tholen. The company exports over 95% of production throughout the world, trading largely in conventional fish products such as plaice, sole and cod, in addition to mussels and cockles.

Director Jan H. J. Schoot told QFFI that the latter items are sourced from New Zealand. Mussels reproduce themselves twice a year and take 24 months to reach maturity. During this time the waters are continually monitored by automated equipment to make sure the shellfish are strong and healthy at harvesting time. Mussels and cockles, which are high in protein and are low in calories, have been gaining in popularity.

NV Pieters Visbedrijf

NV Pieters Visbedrijf is reportedly the largest fish processor in Belgium. With a strong domestic market, it is now making satisfactory inroads into international fields. A wide assortment of fish and added value items is offered. Portioning plays a prominent part and preparation includes the boning and skinning of fish, which are then cut into pieces, fillets, tailpieces, steaks, etc. Some are coated with breadcrumbs or batter for snack-style eating.

Since forming in 1953, the number of employees at Peiters has grown steadily from under five to 250. Turnover has also mushroomed, going from 500 million Belgian francs in 1978 to around 2,000 million in 1987.


A comparatively young company but full of vigor and enterprise is Atka of Londerzeel. With a production complex built in 1986, the company has much high technology at its fingertips, reported Director John-Paul Dierckx.

Fish and shellfish are purchased from around the world, including salmon from Alaska, lobster from Canada, and prawns from Indonesia and Bangladesh. Value added dishes are an important part of the company's mix. All types of fillets plus fresh and seawater prawns and squid are available under the Atka brand, as well as own labels.

PHOTO : Atka's fish delicacy products range from frozen prawns to Cocquilles St. Jacques.
COPYRIGHT 1989 E.W. Williams Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1989 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Quick Frozen Foods International
Date:Jan 1, 1989
Previous Article:All of diverse Dutch seafood industry divided into three regulated parts.
Next Article:Pillsbury doughboy meets grand match; KKR RJR-Nabisco deal has some fuming.

Related Articles
French FF production tops 1.3M tons, and that's without counting seafood.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters