Exponentia Selects mBlox for US Launch of Mobile Game PlayAction with NHL.Live Predictions and Trivia via Mobile Phone Adds 4(th) Screen to NHL NHL Non-Hodgkin's lymphoma, see there Action VANCOUVER, British Columbia British Columbia, province (2001 pop. 3,907,738), 366,255 sq mi (948,600 sq km), including 6,976 sq mi (18,068 sq km) of water surface, W Canada. Geography & SUNNYVALE, Calif. -- mBlox, the world's largest mobile transaction network, and Exponentia, a recognized leader in developing mobile games and interactive applications for sports clients, today announced the US launch of a cross-carrier mobile service to allow sports fans to interact with live games. PlayAction, which will be launched in the US this Saturday with the game between the Phoenix Coyotes The Phoenix Coyotes are a professional ice hockey team based in the Phoenix suburb of Glendale. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). and the Dallas Stars The Dallas Stars are a professional ice hockey team based in Dallas, Texas. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). Prior to 1993, the team was known as the Minnesota North Stars. , allows fans to text in predictions via SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. during the game. PlayAction enables fans to interact during the game by posting "predictions" on upcoming plays. The fans can play individually or form leagues to compete against friends for the chance to win prizes during each game. Live results and leader boards are available on the phone and on-line at www.playaction.tv. Because responses are real-time during the game, fan results can be integrated with TV, internet, mobile, and large stadium displays for a "four-screen" experience. The service will operate across all carriers in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , allowing a true cross-border experience for fans. mBlox provides the connection between fans and the service, ensuring that messages are received and posted quickly and accurately. "Allowing our fans to interact with the game in real time on their mobile phones will bring an added level of excitement to the game," said Michael Bucek, Coyotes' Chief Marketing Officer. "Mobile-to-television interaction is the next frontier of entertainment in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and the fast-paced nature of sports is a perfect outlet for these services," said Jeff Clark Jeff Clark (born March 26, 1957 Redwood City[1]) is one of the most noteworthy and respected big wave surfers, famous for surfing Mavericks alone for 15 years before it was widely discovered by the big-wave surfing community. , CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of mBlox. "Broadcasters can involve live fan predictions via the mobile phone to add another dimension to the game experience." "When evaluating our mobile partner in the US, we looked for a company that could both handle very large volumes of traffic and allow us to blanket international markets quickly," said Andrew Gregory, Managing Partner at Exponentia. "We found that partner in mBlox, and we are excited to launch these services knowing that we can respond to all levels of fan demand." About mBlox Inc. mBlox is the world's largest mobile transaction network. Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox Inc. is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , London and Singapore with offices across Europe. For further information, visit www.mblox.com. About Exponentia Exponentia is a recognized leader developing mobile games and interactive applications for sports and entertainment clients that enable them to engage their fans across broadband and mobile devices. The pioneering company has been serving some of the most loved names in pro sports, media and entertainment for over 5 years, specializing in integrating live interactivity with broadcast. To learn more about PlayAction, go to www.playaction.tv. |
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