ExpoImaging Announces an Affordable Custom White Balance Filter for Fixed Lens ''Prosumer'' and Entry Level Digital SLR Cameras.MORGAN HILL, Calif. -- ExpoImaging, Inc., the pioneer in diffusion filters A diffusion filter is a translucent photographic filter used for a special effect. When used in front of the camera lens, a diffusion filter softens subjects and generates a dreamy haze. that allow professional and high-end photographers to balance color at capture, today announced a custom white balance filter for fixed lens prosumer (PROfessional conSUMER) A person who is very knowledgeable about a subject and likes to purchase high-quality equipment. For example, many digital cameras fall into the prosumer category. and entry-level digital SLR (1) (Scalable Linear Recording) A line of magnetic tape drives from Tandberg Data that evolved from the QIC Data Cartridge format. See QIC. (2) (Single Lens Reflex) A camera that uses the same lens for viewing and shooting. cameras. The new product, called the ExpoCap Custom White Balance Aid, is a white balancing tool available in 52mm, 58mm, 67mm and 77mm filter sizes for the most popular prosumer and DSLR (Digital Single Lens Reflex) A digital still image camera that uses a single lens reflex (SLR) mechanism. Most professional cameras have always been single lens reflex cameras, although analog. cameras. It has a suggested retail price from $59.95 to $79.95. Unlike the original ExpoDisc White and Warm Balance Filters, which are calibrated cal·i·brate tr.v. cal·i·brat·ed, cal·i·brat·ing, cal·i·brates 1. To check, adjust, or determine by comparison with a standard (the graduations of a quantitative measuring instrument): to stringent standards of light transmission and neutrality for professional photographers, the ExpoCap produces a slightly warmed image when used to set the custom white balance on a digital camera. While amateur, family photographers and landscape hobbyists will appreciate the pleasing skin tones and landscapes resulting from use of the new ExpoCap, the ExpoDisc White Balance Filter and ExpoDisc Warm Balance Filter will remain the tools of choice for the professional photographer. Each ExpoCap is constructed of a durable black aluminum ring mount securing compensating filters between the front and back white lens elements. Designed to fit over the end of the lens during the custom white balance procedure, the new ExpoCap may be quickly secured in place by means of squeezing two small buttons on the exterior of the filter ring. "Consumers stepping up to a prosumer or DSLR camera for the first time are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. better performance, better results, and more creative control over their images," said Erik Sowder, ExpoImaging President. "But as good as the new digital cameras have become at delivering crisp, clean images, you simply cannot beat the color of a good custom white balance." The ExpoCap Custom White Balance Aid is available at retail outlets nationwide. About ExpoImaging ExpoImaging (formerly known as ExpoDisc, Inc.) was founded in 1980, and is the pioneer in digital white balance filters. ExpoImaging's other digital workflow In print publishing, using the computer to lay out text and illustrations prior to creating film negatives for every page or going directly to plate. Prior to digital workflow, the typesetting and pre-press stages were far more time consuming and labor-intensive. products are available at photography dealers nationwide, or online at www.expoimaging.net. |
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