Explode that Spreadsheet! Flush Away Your Boss's E-mail!! With ScreenToyz From Creative Insights.

CUPERTINO, Calif.--(BUSINESS WIRE)--May 5, 1995--Ever wanted to blow up your tedious PC spreadsheet?

Flush your boss's e-mail down the bowl? Or maybe, compact your database by stomping on it Trashmaster style?

ScreenToyz from Creative Insights let you take your pick of these activities. These zany "computer toys" feature cartoon-like multi-media software that interacts with equally wacky hardware. The software looks like the Saturday morning cartoons that inspired them except they're on the PC, and they interact with zany hardware that behaves as if it stepped out of the cartoon to come to life on your desk.

There are three beguiling, amusing and slightly mischievous ScreenToyz; TNT Tad and his Detonator; Latrina and her slime-filled Toilet; and Stitch with his high-voltage Knife Switch. They will begin selling this summer to PC users with frustrations or senses of humor.

TNT Tad has a penchant for detonation. He pops up, screen-saver style, juggling hand grenades, dynamite sticks and other explosive devices. A cartoon-like desktop detonator connects to the keyboard port and interacts with the software. Whenever something on your screen sufficiently annoys or frustrates you, just pound on the detonator and explode it into multicolored confetti. A mouse click instantly restores your work, or, you can instantly take control of Tad's destructive antics.

Latrina is an animated character of great lovability and unique visual appeal. Often accompanied by a gaggle of swarming flies, she resides in a slime-filled desktop toilet. When the user flushes the desktop toilet, anything on the screen including Latrina gets flushed down with appropriate audio accompaniment. Then the user can continue to use the toilet handle to direct Latrina's on-screen activities such as "sliming" or kissing the screen from the inside.

Stitch is a cartoon convergence of King Kong and Frankenstein. Stitch meanders the desktop digging up assorted arms and legs, which he brings back to the lab for reassembly. The accompanying desktop switch looks much like the wall switch in the Boris Karloff film classic. Throw the switch one way and you zap whatever is on the screen. Throw the switch the other way, and watch Stitch come to life in his animated cartoons.

Each ScreenToyz provides greater variety than a screen saver and much greater interactivity. Each user decides what will happen on screen and when it will happen.

Along with the fantasy demolition, users can select backgrounds, interact with the on-screen characters through their hardware, and otherwise personalize their PCs. Users select the animation and sequence they desire through pointing and clicking on a TV Guide-type screen.

The user has real-time control of the characters through a wide range of diverse antics.

According to Edward M. Esber Jr., Chairman and CEO, "Creative Insights, the first computer toys company, is a truly unique company. Our products divide into two general groups: learning and fun. ScreenToyz obviously is for fun, and that fun will help PC users relieve stress at home and work, without the high costs of analysis or computer monitor repairs."

ScreenToyz desktop devices plug into your computer's keyboard port, and take up about the same desk space as a trackball. The plastic molded pieces stand 6" to 7-1/4" high, and are sturdy enough to absorb abuse by frustrated computer users.

ScreenToyz PC version will ship in the third quarter 1995, and will be sold through computer stores for a suggested street price of $39.95. An Apple Macintosh version will be available about two months later.

The PC version requires a 386/33 or higher multimedia PC and 12 MB hard disk storage. The Macintosh version runs on 68030 or better machines with System 7.0 (or higher) and 12 MB available hard drive space.

Founded in March 1994, privately financed Creative Insights Inc. is the first computer toys company. The Cupertino based company designs, manufactures and markets interactive PC hardware/software products for learning and fun.

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Note to Editors: ScreenToyz will be introduced at Electronic Entertainment Expo (E3). Come see us in Booth No. 3534.

ScreenToyz, TNT Tad and his Detonator; Latrina and her slime-filled Toilet; and Stitch with his high-voltage Knife Switch, are trademarks of Creative Insights. All other trademarks used herein are recognized as such.

CONTACT: Creative Insights

Sabrina Hall, 408/366-6115

or

Ketchum Technology

Alissa Bushnell, 415/984-2207

[e-mail]