Experts Available To Discuss Using Blogs as a Marketing Tool.

TOPIC: The growing popularity of blogs, or Web logs, has resulted in more businesses using the medium as a marketing tool, according to an article by The Chicago Tribune. Technorati, a blog search engine in San Francisco, says it has tracked an increase in corporate blogs from 5,000 to 9,000 in the last six months. Experts say blogs are a cost-effective alternative to expensive pay-per-click advertising.

EXPERTS: ExpertSource can offer several highly qualified experts to comment on this story:

Lisa Ghisolf is the president of Gizmo Design, Inc., a print, web and email marketing design firm in Chicago, IL. As the owner of Gizmo, Lisa has helped develop more intuitive web log software and was recently interviewed by The Chicago Tribune as a blogging expert. She has developed concepts and programs for advertising programs for Fujitsu, direct mail programs for attorneys and email newsletters for book launches and marketing campaigns. Using ideation to target audiences and create concepts that are worthwhile to clients is one of her hallmarks.

Reid Carr's San Diego downtown-based Interactive firm, Red Door Interactive, has received numerous accolades (SXSW, WebAwards, International Web Page Awards, PRSA Bernays, etc.) and national attention in Adage, Brandweek, Darwin, DM News, iMedia and others. The company has developed large-scale campaigns for Sharp Systems (announcing its 3D monitors and laptop technology), Michael's Cookies, BuckKnives, SoupPlantation, SkinMedica, San Diego Convention Center, Del Mar Fairgrounds and others. The award-winning firm, started by Reid and his wife Amy, has been noted for its innovative online and marketing campaigns. He is an expert regarding blogging and marketing.

John Nardini is VP of marketing for Denali Flavors, one of the leading inventors and marketers of specialty flavors for the ice cream industry (and a $50M + annual/national business best known for its signature flavor, Moose Tracks.) He is also a blog fanatic. John maintains several very successful blogs related and unrelated to Denali Flavors, including: www.denaliflavors.com, covers behind-the-scenes information from one of America's top ice cream flavor developers and www.freemoneyfinance.com, which features personal finance advice. John is knowledgeable about personal and employer concerns regarding blogging and the blogging trend in general.

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