Experience, Inc. and Microsoft Expand Interactive Marketing Program; BrandExperience(TM) Services Enable Microsoft to Attract College-Educated 18-34 Year Olds.BOSTON -- Experience, Inc. today announced that Microsoft(R) has expanded its interactive advertising relationship with Experience to promote its Visual Studio Express 2005(R) product suite. As an extension of the pilot program Microsoft initiated with Experience in 2005, Experience will deliver comprehensive experiential marketing Experiential marketing is a methodology, a concept that moves beyond the traditional “features-and-benefits” marketing. Experiential Marketing connects consumers with brands in personally relevant and memorable ways. programs to help Microsoft build loyalty among the next generation of technical talent. Last May, Experience rolled out Beta University, a promotion directed at college students and recent college graduates that invited them to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer. and use Microsoft Visual Web Developer Express 2005 Beta Edition software to design and build a unique Web site. The candidate who presented the most compelling site was offered an internship internship /in·tern·ship/ (in´tern-ship) the position or term of service of an intern in a hospital. internship, n the course work or practicum conducted in a professional dental clinic. and all-expense-paid trip to help the New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. Snowboard snow·board n. A board resembling a small surfboard and equipped with bindings, used for descending snow-covered slopes on one's feet but without ski poles. intr.v. Training Group to develop its new Web site, www.nzski.com (while taking snowboarding snowboarding: see under skiing. snowboarding Sport of sliding downhill over snow on a snowboard, a wide ski ridden in a surfing position. Derived from surfing and influenced also by skateboarding as well as skiing, snowboarding began to burgeon lessons). "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to work with industry-leading companies like Microsoft to develop innovative marketing programs that appeal to college students," said Jennifer Floren, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Experience, Inc. "We look forward to expanding our relationship with Microsoft to deliver programs that not only achieve exceptional business results, but also provide once-in-a-lifetime career development opportunities to our members." Due to the success of the pilot program, which resulted in 10,000 product downloads, Microsoft has expanded the program in 2006 to include three new job shadow opportunities in the areas of Web site development, gaming, and security. Experience members will apply for the 'Exclusive Experiences' online by downloading Microsoft Visual Web Developer Express Edition, completing a brief application form, and using Visual Web Developer to illustrate why they are the best candidates for the job shadow opportunities. Applications can range from simply hosting a resume on a Web page or building an entire Web site from scratch. Interested students can apply at www.experience.com. "Experience developed and drove a high-impact interactive marketing program for our Visual Web Developer Beta last year, handling creative development through implementation," said Cristina Telleria, Microsoft Academic Developer Marketing. "Based on the program's demonstrated success and Experience's exceptional reach into the college market, we are excited to broaden our advertising relationship with Experience to offer more Exclusive Experiences in 2006." About Microsoft Founded in 1975, Microsoft (Nasdaq "MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. About Experience Founded in 1996, Experience is the leading provider of career services that support students and alumni of the nation's top universities. Experience's web-based platform spans more than 3,800 universities, 3 million registered candidates, 100,000 employers, and 800,000 job and internship opportunities. For more information, visit www.experience.com. Experience is a trademark of Experience, Inc. Other company and product names may be trademarks of their respective owners. |
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