Experian Appoints AGS to Manage Its Mosaic Partner Network.Business Editors ORANGE, Calif.--(BUSINESS WIRE)--Jan. 14, 2000 Experian, a leading provider of global information solutions, has selected Applied Geographic Solutions Inc. (AGS AGS American Geriatrics Society. ) to manage its Mosaic partner network, a consortium of small to medium size businesses that specialize in geographic information systems geographic information system (GIS) Computerized system that relates and displays data collected from a geographic entity in the form of a map. The ability of GIS to overlay existing data with new information and display it in colour on a computer screen is used primarily to and market analysis. Applied Geographic Solutions will be responsible for the growth and management of the network within the geodata marketplace. "AGS has established itself as an important and respected provider of demographic data and the expertise of the company in this marketplace will strengthen the network," said Sue Tomalin, Mosaic product manager for Experian. "AGS and its leadership have proven track records in both the domestic and international geodemographic industries." Mosaic is a geodemographic segmentation Geodemographic segmentation is a multivariate statistical classification technique for discovering whether the individuals of a population fall into different groups by making quantitative comparisons of multiple characteristics with the assumption that the differences within any system that is available in 18 countries. Mosaic classifies neighborhoods into distinct segments based on their demographic and socioeconomic composition. In addition to selecting AGS to further foster the growth of the network, Experian has updated United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. Mosaic with revised 1999 census estimates which utilizes Experian's industry leading INSOURCE(SM) database, to reflect changes in lifestyles within America's neighborhoods. Applied Geographic Solutions Inc. was incorporated in 1997. The primary mission of AGS is to provide a reliable and cost-effective alternative source of demographics to the market analysis community. AGS has established itself as an important and respected data provider by forging channel distribution relationships with over 50 key companies in the market analysis and geographic information systems industries. Experian (www.experian.com) is a global information solutions company, which specializes in helping organizations make more informed business decisions. The company is one of the world's leading suppliers of information on consumers, businesses, motor vehicles and property. By combining its databases with advanced technology and consultancy services, Experian assists its clients in targeting and acquiring new customers, building successful customer relationships and managing financial risk. The company employs 12,000 people in the United Kingdom, United States, Continental Europe Continental Europe, also referred to as mainland Europe or simply the Continent, is the continent of Europe, explicitly excluding European islands and, at times, peninsulas. , Africa, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. and Asia Pacific. Annual sales are approximately $1.5 billion. The company's headquarters are in Nottingham, U.K., and Orange. Experian is a subsidiary of The Great Universal Stores P.L.C., a U.K.-based holding company that includes home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. , retailing, property investment, finance and information services See Information Systems. . |
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