Experian (Costa Mesa, CA), an information solutions provider and a subsidiary of GUS plc. (Nottingham, UK), has acquired Simmons Research (New York), a provider of research information on the buying and media habits of U.S. consumers.

Experian (Costa Mesa, CA), an information solutions provider and a subsidiary of GUS plc. (Nottingham, UK), has acquired Simmons Research (New York), a provider of research information on the buying and media habits of U.S. consumers. No terms were given. Simmons systems provide consumer information by lifestyle, attitudes, shopping frequency, price, entertainment, media usage and a variety of other segments.