Executive departs from Disney to do things babystyle.YVONNE Besvold, who has seen one big company falter in its move into retailing, is now approaching the market from the other direction. Recently named chief financial officer of Babystyle.com, Besvold is responsible for overseeing the maternity e-talier's finance, information technology and operations management-including the planned expansion of its bricks-and-mortar stores with as many as 80 new stores in the next five years. Her experience at Watt Disney Co. should offer some guidance. She started as director of merchandise and finance of its Disney Stores division before becoming chief financial officer of its catalog, chief financial officer for North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. stores and finally vice president of strategic central planning and allocation. Disney has for some time sought to unload To remove a program from memory or take a tape or disk out of its drive. its faltering retail operation, and earlier this month said it was negotiating with Children's Place Retail Stores Inc. to sell the remaining 335 Disney stores. In making the move to Babystyle, Besvold joins Laurie McCartney, another former Disney executive who left to found eStyle in 1999. Babystyle is eStyle's operating business. Like McCartney, who was prompted to form the business in part because of difficulties she perceived in her own search for maternity clothing, Besvold is a consumer, too. "When I was out looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. baby clothes and maternity products, I found it to be very fragmented," Besvold said. Born in Savannah Savannah, city, United States Savannah, city (1990 pop. 137,560), seat of Chatham co., SE Ga., a port of entry on the Savannah River near its mouth; inc. 1789. , Ga., to an Air Force officer, Besvold grew up on bases around the country before going to college at San Diego State University San Diego State University (SDSU), founded in 1897 as San Diego Normal School, is the largest and oldest higher education facility in the greater San Diego area (generally the City and County of San Diego), and is part of the California State University system. . An avid skier, she gave lessons at Big Bear, and after receiving a bachelor's degree in finance in 1982, spent a winter working as a ski instructor ski instructor n → instructor(a) m/f de esquí ski instructor n → moniteur/trice de ski ski instructor ski n in Switzerland along with her future husband. Besvold, 44, lives with her husband and two children in Burbank. |
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