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Executive Creative Director for Avenue A / Razorfish Named to International Academy of Digital Arts & Sciences.


SEATTLE & NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 -- Avenue A | Razorfish, the largest interactive marketing services firm and an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of aQuantive, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:AQNT), announced today that Joseph Crump, executive creative director for the Northeast region, has been named a member of the prestigious International Academy of Digital Arts & Sciences (IADAS IADAS International Academy of Digital Arts and Sciences ). The IADAS is an international organization that selects the nominees and winners for The Webby Awards For the Ducktales character, see .
Presented by The International Academy of Digital Arts and Sciences, The Webby Awards are a set of awards presented to the "world's best websites". The awards have been given out since 1996.
 (hailed as "The Oscars of the Internet"), the leading honor for Web sites and individual achievement in technology and creativity.

"For a decade, the Webby Awards has been celebrating and discovering the most creative and innovative people and sites online, and we're delighted to admit Joe to the Academy," said David-Michel Davies, executive director of the International Academy of Digital Arts & Sciences. "For the first time, the Webby Awards will be recognizing the very best in interactive advertising as part of 15-plus new categories including banners, rich media, viral emails, branded online content, and integrated marketing campaigns. Joe's background makes him an ideal candidate for this."

Crump has more than 25 years' experience as an award-winning creative leader, and he directs creative operations for Avenue A | Razorfish. His clients consist of top retailers, media companies: automobile manufacturers and packaged goods Noun 1. packaged goods - groceries that are packaged for sale
foodstuff, grocery - (usually plural) consumer goods sold by a grocer

plural, plural form - the form of a word that is used to denote more than one
 companies, including Ford, Kodak, L'Oreal, Starwood and XM Satellite Radio. Prior to joining Avenue A | Razorfish, Crump held creative and editorial positions at the Spiegel Group, Doblin Group and Outside magazine. He has spoken and written extensively on customer-centered innovation, and served as chief consultant and contributor to High Tech/High Touch - Technology & Our Search for Meaning, the best-selling book by renowned futurist, John Naisbitt John Naisbitt (born Jan. 15, 1929; Salt Lake City, Utah) is an American author and public speaker in the area of futures studies. He is best known for authoring the international bestsellers Megatrends, which was written in 1982 and Re-inventing the Corporation. , the author of Megatrends.

Since taking the creative helm at Avenue A | Razorfish - East nine months ago, Crump tripled the size of the creative staff in the northeast region, which includes creative directors, art directors, designers, Flash developers, 3-D animators and copywriters This is a list of well-known advertising copywriters who founded a major multinational agency, have been inducted into an advertising hall of fame, or have been recognized with a lifetime achievement award.  - and nabbed some of the top creative talent in the industry. Under his leadership, Avenue A | Razorfish garnered more than a dozen design awards, including a 2006 Webby Award for its work on Mercedes-AMG.com.

"In Joe's quest to build the hottest digital creative studio, Joe established a new vision and model for the way our creative professionals work in New York and Boston," said Bob Lord, President of Avenue A | Razorfish - East. "Being named to the International Academy is a recognition of his creative achievements at Avenue A | Razorfish and his commitment to pushing the boundaries of what's possible online."

Membership in the IADAS is by invitation only and is limited to those individuals who have catalyzed great achievements on the Internet, demonstrated extraordinary talent in a traditional medium, or who possess in-depth knowledge of new media and comprehensive familiarity with a broad range of sites within a category. The Academy is an intellectually diverse organization with more than 500 members including musician David Bowie, Virgin Group founder Richard Branson Sir Richard Charles Nicholas Branson (born 18 July 1950 (1950--) (age 57) in Shamley Green, Surrey, England), is a British entrepreneur, best known for his Virgin brand of over 360 , Internet inventor and Google Chief Internet Evangelist Vinton Cerf, "Simpsons" creator Matt Groening, Real Networks CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Rob Glaser, and fashion designer Max Azria. Members also include writers and editors from publications such as The New York Times, Wired, Forbes, Details, Fast Company, Elle, The Los Angeles Times Los Angeles Times

Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name).
, Vibe and WallPaper.

The 11th Annual Webby Awards will take place in June 2007 in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
. For more information, visit http://www.webbyawards.com.

About the International Academy of Digital Arts & Sciences

The International Academy of Digital Arts and Sciences The International Academy of Digital Arts and Sciences or IADAS was founded in 1998 in New York to help drive the progress of the Internet and evolving forms of new media. The academy selects the nominees and winners for the Webby Awards.  was founded in 1998 to help drive the creative, technical, and professional progress of the Internet and evolving forms of interactive media. The Academy is an intellectually diverse organization with more than 500 members who are leading industry experts, evangelists, and visionaries working to advance the electronic medium. An international organization, The Academy selects the Nominees and Winners for The Webby Awards, the leading honor for Web sites and individual achievement in technology and creativity. Presented by The Academy, The Webbys recognizes excellence in interactive creativity, establishing best practices on a yearly basis, and thus pushing the standards of web development continually higher. For more information, visit www.iadas.net.

About Avenue A | Razorfish

Avenue A | Razorfish solutions are entrenched en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites, intranets and extranets. Avenue A | Razorfish operates three U.S. regions - East, West and Central - with offices located in major U.S. markets, the U.K., Australia, Germany and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Disney, Kraft, Microsoft and Starwood Hotels & Resorts. aQuantive, Inc. and all of its operating units are committed to Internet privacy. For more information, visit www.avenuea-razorfish.com.

Note: In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 12, 2006
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