Exclusive Management Day Seminar at 44th DAC to Focus on Innovation.

Geoffrey Moore, Raul Camposano and Jim Smith Will Present

BOULDER, Colo. -- The 44th Design Automation Conference (DAC) will include a valuable management day seminar titled "Innovation or Extinction - the choice is yours!" Three notable speakers - Dr. Geoffrey Moore, best-selling author and the founder of The Chasm Group; Dr. Raul Camposano, formerly chief technical officer and general manager of the Silicon Engineering Group at Synopsys, Inc.; and Dr. Jim Smith, general partner at Mohr Davidow Ventures - will provide a variety of perspectives on innovation with a focus on the unique challenges and opportunities of the electronics, semiconductor and EDA industries. The full-day seminar is scheduled for Tuesday, June 5, 2007. Seating is limited, so all interested parties are encouraged to register online at the DAC Web site beginning on March 23. DAC will be held June 4 - 8, 2007, at the San Diego Convention Center in San Diego, Calif. Details are available at: http://www.dac.com.

"As DAC continues to grow and embrace all aspects of electronic design, design automation, and manufacturing, it is also important to pursue innovation in the management of these processes," said Steven P. Levitan, general chair, 44th DAC. "This year, our special management day tutorial addresses innovation in management, and the impact it can have on the electronics, semiconductor and EDA markets."

Organized by Narendra Shenoy, tutorial chair for the 44th DAC executive committee, and presenter Dr. Raul Camposano, the seminar is designed for middle and senior management worldwide who must incorporate innovation as a part of strategic planning. The seminar is structured in three parts. First, Dr. Geoffrey Moore will present innovation fundamentals, exploring how innovation strategies vary depending on product lifecycles and the challenges in managing innovation. In the second segment, Dr. Raul Camposano will discuss the evolution of innovation in the electronic design, semiconductor and EDA markets, as well as the challenges facing the industry today. Finally, Dr. Jim Smith will present the investor's point of view on evaluating innovations. In the context of electronics design and semiconductor markets being truly global industries, this seminar will be of immense value to the international audience that attends DAC. This seminar is also relevant to people from the financial industry who follow trends in these markets.

The management seminar is scheduled for Tuesday, June 5, from 10:30 a.m. to 6:30 p.m. and includes handouts, invitation to the EDAC/FSA luncheon featuring a guest speaker and refreshment breaks. Registration fees will be announced in March.

About the Presenters

Dr. Geoffrey Moore is a best-selling author and a managing partner at TCG Advisors. His best-selling book "Dealing with Darwin" has demystified the process of innovation and made innovation a key part of the corporate lexicon. Recognized for his expertise in market development and business and investment strategies, he serves as an advisor to many companies, drawing upon best practices derived from his extensive work with technology startups. Dr. Moore's other books, "Crossing the Chasm," "Inside the Tornado," "The Gorilla Game," and "Living on the Fault Line," are best sellers and required reading at leading business schools. Highly regarded as a dynamic public speaker, Dr. Moore is also a founder of The Chasm Group and a venture partner at Mohr Davidow Ventures. Prior to founding The Chasm Group in 1992, he was a principal and partner at Regis McKenna, Inc., a leading high tech marketing strategy and communications company, and for the decade prior, a sales and marketing executive in the software industry. He holds a bachelor's degree in literature from Stanford University and a doctorate in literature from the University of Washington.

Dr. Raul Camposano served as the chief technical officer, senior vice president and general manager of the Silicon Engineering Group at Synopsys until 2006. He held multiple positions at Synopsys, among them as general manager of the Design Tools business. Prior to joining Synopsys in 1994, Dr. Camposano was director for the German National Research Center for Computer Science, Professor of Computer Science at the University of Paderborn, and a research staff member at the IBM T.J. Watson Research Center. Dr. Camposano has authored/co-authored more than seventy technical papers and three books on EDA and is a fellow of the IEEE. He holds a B.S.E.E. and an M.S. from the University of Chile and a Ph.D. in computer science from the University of Karlsruhe.

Dr. Jim Smith is a general partner at Mohr Davidow Ventures (MDV). He focuses on software and systems and semiconductor investments and is active in extending MDV's relationships with leading universities and research centers. Prior to MDV, he spent six years developing computing architectures and integrated circuits for high-performance multimedia systems at Silicon Graphics, Inc., including the multi-billion dollar revenue O2 and Octane workstation lines. He also spent three years as a researcher in the Computer Systems Laboratory at Stanford University. Dr. Smith has authored and refereed numerous papers on computing systems and circuit design. He received a doctorate in electrical engineering and a master's degree in industrial management from Stanford University, where he also earned a bachelor's degree in computer systems engineering and a master's degree in electrical engineering.

About DAC

The Design Automation Conference (DAC) is the premier educational and networking event for Electronic Design Automation (EDA) and silicon solutions. More than 11,000 designers, developers, researchers, academics and managers from leading electronics companies and universities from around the world attend. DAC features close to 60 technical sessions covering the latest research on design methodologies and technologies, EDA tool developments and trends selected by a diverse committee of electronic design experts. A highlight is its Exhibition and Suite area with approximately 250 of the leading and emerging EDA, silicon and IP providers. More details about DAC are available at: www.dac.com.