Excite@Home Unveils Enliven Effect - a Comprehensive Solution Designed to Boost Advertisers' Online Marketing Results.Business and Technology Editors SAN FRANCISCO--(BUSINESS WIRE)--May 8, 2000 Hewlett Packard Sponsors Co-op Program Supporting Growth of Banner Ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. Printing Functionality Excite@Home's (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ) Enliven en·liv·en tr.v. en·liv·ened, en·liv·en·ing, en·liv·ens To make lively or spirited; animate. en·liv  en·er n. business unit, the
leading results-oriented advertising solutions company, today introduced
Enliven Effect(SM), an innovative DHTML-based product, designed to bring
the power of rich-media advertising functionality to advertisers and
agencies who have traditionally created standard GIF GIFin full Graphics Interchange Format Standard computer file format for graphic images. GIF files use data compression to reduce the file size. The original version of the format was developed by CompuServe in 1987. campaigns. Enliven Effect ads are simple to create, as easy to run as GIF banners and include the powerful back-end serving and reporting features found in the market-leading Enliven solution. As part of an ongoing strategic alliance with Enliven, Hewlett-Packard Company has created a co-op advertising program to encourage the adoption of Enliven Effect. This program was developed by HP to help advertisers experience the effectiveness of print within the banner. It enables end users to print coupons, maps and other information directly from banner ads. "Because Enliven now offers services that bridge the gap between GIFs and fully customized rich media ads, we have a range of solutions to meet the diverse needs of Internet advertisers," said Scott Kliger, chief technology officer of Excite@Home's Enliven. "Enliven takes its past success and leverages the gained knowledge to determine what types of ad formats are most effective, allowing advertisers to receive improved results." Unlike standard Enliven ads which have tremendous creative potential, ads created with Enliven Effect focus on the Enliven functionality used most often by online advertisers, including capturing e-mail and U.S. mailing addresses, expanding the ad's real estate and printing from within the ad. Pre-assembled templates are designed to allow Enliven Effect banners to be created easily and run across thousands of Web sites as economically as GIF banners but with improved results based on the online marketers' specific goals. Benefits for advertisers, advertising agencies and direct marketers Enliven Effect is a results-oriented advertising solution for online marketers who want to achieve better results than a GIF banner without having to develop fully customized rich media ads. These benefits include: - Accessibility: Enliven Effect is a cost-effective way to transition from developing GIF banners to results-oriented Enliven ads. By streamlining the production process and focusing on results-oriented solutions, Enliven Effect has made it possible to increase the ROI of every advertising campaign. - Convenience: Interactive agencies can now leverage their expertise in creating GIF banners to create more functional advertisements simply by applying an Enliven effect solution in about the same time it would take to create just the GIF banner. - Reliability: Online advertisers benefit from Enliven's extensive knowledge and market-leading expertise that has resulted in many trust relationships with leading Web publishers and ad networks. The Enliven Network is capable of serving billions of ads each month. - Speed: Based on templates that are pre-assembled and ready for artwork, Enliven Effect provides a framework for quick and easy ad production that allows the ads to be "live" on most Web sites in about the same time as a GIF banner. - Functionality: Enliven Effect incorporates the most requested rich media functionality -- lead capture, expanded ad real estate, instant email response, and printing from within the ad -- to provide highly effective and measurable ad solutions. HP maximizes printing functionality in online advertising Teams at HP and Enliven co-developed and launched Enliven HardCopy(SM), the first Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. service that allows users to print directly from within a banner ad, in May of 1998. The program tested the viability of print functionality across a broad spectrum of product categories. Based on the success of that program, HP is now offering another co-op program and plans to sponsor the creative and production costs for approximately 25 advertisers that utilize the print feature within an Enliven Effect ad. "HP's goal is to advance e-services that make our products and services more useful to our customers, such as use of printing in online advertising. Enliven Effect offers an elegant, easy and cost-effective way for advertisers to give consumers the information and value they want," said Holly Higgins Holly Higgins is a fictional character from the 1986 children's television program Under the Umbrella Tree, played by Holly Larocque. She is one of four roommates in the 'Umbrella Tree' apartment. , Internet advertising and market development manager for HP's Digital Media Solutions. "By offering consumers tangible printed value -- whether its coupons, product information, maps, instructions or recipes -- we are increasing the utility of online advertising, as well as creating a bridge between the offline and online shopping experience." Illustrations of several prominent features supported by Enliven Effect can be viewed at http://www.enliven.com/effect.htm. Enliven is marketed through MatchLogic, Excite@Home's wholly-owned subsidiary that provides online database marketing solutions. Contact www.matchlogic.com for sales information. About MatchLogic (www.matchlogic.com) MatchLogic Inc., a wholly-owned subsidiary of Excite@Home (NASDAQ: ATHM), serves as the one-stop shop One-Stop Shop A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for innovative online database marketing solutions. Founded in 1996, the Westminster, Co. based company offers marketers targeted ad serving, email, eCRM and optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. services, acquisition marketing tools, data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. management as well as Enliven rich media. MatchLogic maintains the largest database in the advertising industry, managing 72 million anonymous profiles and 10 million opt-in profiles. As a member of NetCoalition, the Online Privacy Alliance and the Network Advertising Initiative, MatchLogic is committed to protecting consumer's privacy on the Internet and to inform them of privacy practices. About Excite@Home Excite@Home (Nasdaq: ATHM) is the leading broadband online service provider, offering residential and commercial broadband services See broadband and broadband service provider. across a global footprint The amount of geographic space covered by an object. A computer footprint is the desk or floor surface it occupies. A satellite's footprint is the earth area covered by its downlink. See form factor. 1. of 87 million homes under long-term contract. Excite@Home offers consumers broadband services over cable-modem, DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary and other 'last-mile' connections and businesses high-speed commercial services. Excite@Home has approximately 13.5 million cable franchise homes under contract outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and localized Translated into the spoken language of the country. See localization. versions of the Excite service in 10 leading international markets. Excite@Home, the stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. @ logo, MatchLogic, Enliven and the stylized e logo are trademarks of or licensed to At Home Corporation and may be registered in certain jurisdictions. All other brand names are trademarks of their respective owners. |
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