Excite@Home Draws Internet Users With New MatchLogic 'FastFreeFun' Sweepstakes Site.Business Editors REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Sept. 6, 2000 Online Promotions Entertain, Excite And Offer Opportunities To Win Attractive Prizes Recognizing consumers' enthusiasm for online promotions, Excite@Home (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATHM ATHM Excite@Home (NASDAQ symbol) ATHM Alternative Therapies in Health and Medicine ATHM American Textile History Museum (Lowell, MA) ), today introduced FastFreeFun(SM) (www.fastfreefun.com), its new online sweepstakes. FastFreeFun is an entertainment site aiming at Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f that look for a fast way to win free stuff and play fun games. The promotion is introduced as a key feature of MatchLogic, the leading online database marketing solutions company and wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Excite@Home. Visitors to the FastFreeFun site can register to enter 12 or more sweepstakes and games to win prizes including trips to Hawaii and Australia; cars; the latest high-tech gadgets and Grand Prize Lotto of $1 million. MatchLogic will introduce other new games and promotions each week giving an appeal for members to return to FastFreeFun. "FastFreeFun is just our latest initiative to attract Internet users by offering them chances to win appealing prizes," said Tim Prunk, president of MatchLogic. "It is yet another example of how MatchLogic leverages its expertise in managing online promotions. With FastFreeFun, we expand our permission-based database and build opt-in relationships with consumers that marketers can leverage for their marketing goals utilizing our dynamic survey infrastructure." This consumer-focused site will serve to add self-reported profiles to MatchLogic's database for communications purposes. Building on MatchLogic's competency with online promotions, FastFreeFun is the latest enhancement to the firm's proprietary DeliverE(TM) sweepstakes site that currently has 11.5 million registered members. MatchLogic will use the information collected with FastFreeFun to deliver improved online advertising solutions and to better help marketers qualify prospects for their products or services. To register, Web users must be at least 18 years old or of age. Members can receive additional promotions, exclusive offers and other incentives such as frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons miles, new product samples, close-outs and bargain items from reputable companies via email messages based on their interests they voluntarily provided in the sweepstakes. About MatchLogic (www.matchlogic.com) Founded in 1996, the Westminster, Co. based company offers marketers targeted ad and email services, acquisition marketing and campaign optimization tools, data mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. management and analysis as well as customer relationship management solutions. MatchLogic is a wholly owned subsidiary of Excite@Home (NASDAQ: ATHM). As a member of NetCoalition, the Online Privacy Alliance and the Network Advertising Initiative, MatchLogic is committed to protecting consumers' privacy on the Internet and to inform them of privacy practices. About Excite@Home (www.home.net) Excite@Home (Nasdaq: ATHM) is the leader in broadband, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL DSL in full Digital Subscriber Line Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other 'last-mile' connections and businesses high-speed commercial services. Excite@Home has over 30 (1) million cable franchise homes under contract outside of North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and localized versions of the Excite service in 10 leading international markets. (1) Effective upon the closing of Excite Chello. Excite@Home, @Home, Excite and the "@" stylized styl·ize tr.v. styl·ized, styl·iz·ing, styl·iz·es 1. To restrict or make conform to a particular style. 2. To represent conventionally; conventionalize. logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. |
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