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Excelsior-Henderson Teams with Minnesota Vikings--Two Minnesota Legends Take to the Field.


BELLE PLAINE Belle Plaine may refer to:
  • Belle Plaine, Iowa
  • Belle Plaine, Kansas
  • Belle Plaine, Minnesota
  • Belle Plaine Township, Minnesota
  • Belle Plaine, Wisconsin
  • Belle Plaine, Saskatchewan
, Minn.--(BUSINESS WIRE)--June 3, 1999--

Fans of Excelsior-Henderson Motorcycle Excelsior-Henderson Motorcycle Company was founded by Dan Hanlon and Dave Hanlon (brothers) who secured the rights to the defunct Excelsior-Henderson trademark in 1994. The two brothers found a number of investors and built a state-of-the-art factory in Belle Plaine, Minnesota.  Manufacturing Company(Nasdaq:BIGX) and the Minnesota Vikings
    The Minnesota Vikings are a professional American football team based in Minneapolis, Minnesota. They are members of the North Division of the National Football Conference (NFC) in the National Football League (NFL).
     NFL Football NFL Football is a 1989 American football arcade game, developed by LJN and published by Nintendo. This is one of the first to get an official NFL license for the video game.  team have another reason to cheer during home games at the Hubert H. Humphrey Metrodome Coordinates:

    Minnesota Vikings
        
     this year. Belle Plaine, Minnesota-based Excelsior-Henderson recently announced its partnership agreement with the 1998 NFC NFC
    abbr.
    National Football Conference
     central division champions. The agreement makes Excelsior-Henderson(TM) the official motorcycle of the Minnesota Vikings.

    As part of the long-term partnership, an attention-grabbing, custom-painted purple Super X(TM) motorcycle designed Motorcycle Design can be described as activities that define the appearance, function and engineering of motorcycles. Professionally it is a branch of industrial design, similar to automotive design using identical techniques and methodology, but not as focused on styling.  by Excelsior-Henderson will lead the Vikings onto the field to start each home game. The motorcycle will also be ridden on the field during breaks in the game action. The special edition Excelsior-Henderson motorcycle will also be used to add even more excitement at various national Minnesota Vikings events.

    "We are excited to see our two organizations working together," said Excelsior-Henderson Co-Founders Dan, Dave and Jennie Hanlon. "We have grown up as Vikings fans since our early years on the family farm." They added, "Fans will now get to see two Minnesota legends on the field--the Minnesota Vikings and the Excelsior-Henderson Super X motorcycle."

    Excelsior-Henderson's first partnership event with the Vikings will be the "Ride for Life" benefit ride on July 10th to raise money for the Vikings Children's Fund. Thousands of bikers are expected to join the State Patrol-escorted ride leaving at 10:15 a.m. from the Metrodome in Minneapolis to Grand Casino in Hinckley, Minnesota The city of Hinckley in Pine County, Minnesota, sits at the junction of Interstate Highway 35 and Minnesota Highway 48. As of the 2000 census, the population was 1,291.

    Hinckley's name in the Ojibwe language is Gaa-zhiigwanaabikokaag
    . Excelsior-Henderson Co-Founders Dan, Dave and Jennie Hanlon and Minnesota Vikings players will lead the group ride. "We are glad to be able to support this worthy cause," said Joel Norenberg, Excelsior-Henderson Director of Marketing. He added that riders of all brands are invited to join the group. For information on participating in the ride, call (612) 873-7000.

    Excelsior-Henderson Motorcycle Manufacturing Company manufactures, markets and sells premium heavyweight American cruiser motorcycles, as well as related parts, apparel and accessories branded with a name that evokes an authentic American motorcycling heritage and lifestyle. The Company distributes its products through a national dealer network. Excelsior-Henderson is one of only two authentic American motorcycle companies exclusively committed to the manufacture of motorcycles.
    COPYRIGHT 1999 Business Wire
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Geographic Code:1U4MN
    Date:Jun 4, 1999
    Words:358
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