Excedrin Races to Win Headache Remedy Sales in the South.

Business Editors/Sports and Advertising/Marketing Writers

DETROIT and RICHMOND, Va.--(BUSINESS WIRE)--May 11, 2000

Chancellor Marketing Group creates

"Fast Cars. Faster Headache Relief" Promotion with Wal-Mart

Excedrin(R), "The Headache Medicine," is capitalizing on the popularity of NASCAR in the South to deliver sales gains with its "Fast Cars. Faster Headache Relief" promotion.

While Excedrin sponsors NASCAR Busch Grand National Series driver, Jason Keller, on the national level, the company wanted to make its NASCAR team sponsorship come alive on the local level. The goal was to make the intense loyalty of NASCAR fans rub off on Excedrin. The theory was that sales increases and brand loyalty would follow.

Chancellor Marketing Group, developed the "Fast Cars. Faster Headache Relief" promotion to give race fans a chance to win a "Headache-Free Race Day" trip to a NASCAR race in their market. Excedrin flew ten winners and their guests by helicopter to and from the race (avoiding the traffic tie-ups that race fans frequently encounter). Winners got the full VIP treatment with great seats, food and beverages. They also received an Excedrin premium race kit complete with custom-designed t-shirt, drink koozie, insulated bag, ear plugs and samples of Excedrin. Winners were selected at Micro Reality racing events at Wal-Mart stores and from a toll free number sweepstakes drawing. Four race markets were scheduled for March and April: Atlanta, Dallas, Nashville and Talladega.

To build interest and excitement, Micro Reality events were held at Wal-Mart stores in the four race cities. A mini-track was set up and contestants raced actual scale model cars by remote control. A show car was also displayed outside Wal-Mart stores, complete with a life-sized Jason Keller cut-out. Five top winners of the Micro Reality events and their guests won the VIP helicopter trip to the Busch Grand National race in their market. The toll free number sweepstakes was held for those who could not attend the Micro Reality events and an additional five winners were picked from each market to go to the race in style.

On a national level, Excedrin is holding a sweepstakes in which the grand prize winner will be awarded a coveted trip to the Richard Petty Driving Experience in Orlando, Florida. Consumers in the four Busch Series markets can enter the national sweepstakes by picking up entries at Excedrin displays in Wal-Mart stores.

Chancellor Marketing Group is a media-owned sales promotion agency that develops and executes integrated sales promotions for national and regional companies. Chancellor Marketing Group specializes in account-specific marketing, event marketing, ethnic, sports and cause marketing. The firm has 14 offices in major cities around the country and is a division of AMFM Inc. (NYSE: AFM), the country's largest radio broadcaster.

Chancellor Marketing Group has experienced rapid growth since its acquisition by Chancellor Media (now AMFM Inc.) in 1998 and was listed as #13 in the 1999 Top 100 ranking by PROMO magazine, a leading promotional trade publication. Accounts include American Express, Kmart, General Motors, General Mills, DuPont, Sprint PCS, Chi-Chi's, Barnes & Noble, Pennzoil, Safeway, Procter & Gamble, Cotton, Inc., Malibu Rum, TV Guide, First Alert and others.

AMFM Inc. consists of the AMFM Radio Group, including the AMFM Radio Networks and the Chancellor Marketing Group, Broadcast Architecture, Inc. and the AMFM New Media Group, including Katz Media and AMFM's Internet operations. Reflecting announced transactions, AMFM Radio Group with over 440 stations in 100 markets reaches a weekly listener base of approximately 64 million people. The AMFM Radio Networks offers syndicated programming nationwide. Chancellor Marketing Group is a full-service sales promotion firm developing integrated marketing programs for Fortune 1000 companies. Broadcast Architecture is a wholly-owned subsidiary of AMFM and provides research, consulting and programming services domestically and internationally. AMFM's Katz Media is the only full-service media representation firm in the United States serving multiple types of electronic media. AMFM's Internet operations focus on developing AMFM's e-commerce web sites, streaming online broadcasts of AMFM's on-air programming and other media, and promoting emerging Internet and new media concerns.

NOTE TO EDITORS:

Color photo available electronically; contact Karen Golbek Graham at Chancellor Marketing Group, 804-794-6100 ext. 110.

Photo caption: Winners John Daniell and son Jacob Tyler Daniell of DeSoto, TX watch the race from sky box seats at the Dallas raceway.